The Bullseye Principle Lib/E: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

by David R. Lewis

The Bullseye Principle is a definitive, how-to guide to communicating, collaborating, and executing as a leader in the corporate arena. More specifically, it is self-contained tool box of essential communication techniques to help the reader master the most challenging and important business interactions every corporate leader will experience in their career, from the planning stages (blueprint) to the successful outcome (bullseye) of each. This book will introduce readers to the authors' award-winning, 3-step methodology relating to personal branding, leadership communication and executive presence that has been celebrated and utilized by Fortune 500 companies across the globe. The Bullseye Principle is a must-read for anyone wanting to become more influential as a leader and communicator.

Genres: Communication, Business

Audio CD

Published May 29, 2018

About the author

David Lewis is a retired, decorated Lieutenant-Commander of the Royal Canadian Navy. Having retired just before COVID came to visit, he was forced to stay home with limited options for personal productivity. Perhaps it was time for him to paint and to write. David writes about his life and many years of military service in both the US and Canada, Europe and Afghanistan. He also includes how flashbacks of childhood abuse at the hands of parish priests have influenced and infected his life and service. David is a recipient of the Meritorious Service Medal, the General Campaign Star – South-West Asia, the Commander Canadian Army Commendation, and other decorations. He has been married to Sherrie, his wife of over 40 years. They have five children and one granddaughter.

(Also, I have not authored over 200 books. Goodreads just attaches every 'David Lewis' authored book and I can't undo it)

Reviews

[Matt Bucklin · Rating 4 out of 5]

Great examples and principles for business and leadership communications.

[Aileen · Rating 4 out of 5]

The Bulleyes Principle listed the prime elements of sharp communication. Your image, Body language, spoken words, chosen vocabs are all important in communication. List down your core competencies –  the skills and talents you have that are valuable to others – and the accomplishments and experiences that define you. Make sure to include awards, degrees, and promotions. After that, list your goals.

Apart from that Storytelling isimportant too. makes information more memorable and pitches more persuasive. No wonder, then, that effective leaders are also great storytellers.

Finally, there are rhetorical questions. These aren’t really questions at all but statements that sound like questions. So, why do we use rhetorical questions? Well, it forces your audience to relate your point to their own lives. Take a rhetorical question like “Who wouldn’t prefer working fewer hours for more money?” Think about this for a second and you’ll find yourself imagining what your life would look like if this was a choice you could make.

[Synthia Salomon · Rating 3 out of 5]

“Poor communication is one of the primary causes of worker dissatisfaction around the world. This is why it’s so important to clarify your own objectives when you communicate. But it isn’t just what you say that matters – you also have to be believable and cultivate your personal brand. True leaders up their game by setting an example, channeling their passion, and using storytelling to communicate their message. Pay attention to the organization of everyday tasks and ask plenty of questions and you’ll be sure to hit the communication bullseye every day. 

Actionable advice:

Actively lean in to feedback.

When former Facebook and Google executive Sheryl Sandberg was asked what she looks for in potential hires, she replied that the most important quality was the ability to accept feedback. Even constructive criticism can be tough to swallow, though, so it’s a good idea to start developing a tougher skin. How? Simple: actively seek out feedback. Accept that no one is perfect and keep an open mind. Remember, the critical information you are about to hear is for your benefit.”

[Rehmat · Rating 4 out of 5]

Heard its audio book and found it one of the best ones on on Communication & Meeting.


Poor communication is one of the primary causes of worker dissatisfaction around the world. This is why it’s so important to clarify your own objectives when you communicate. But it isn’t just what you say that matters – you also have to be believable and cultivate your personal brand. True leaders up their game by setting an example, channeling their passion, and using storytelling to communicate their message. Pay attention to the organization of everyday tasks and ask plenty of questions and you’ll be sure to hit the communication bullseye every day.

The book takes you teaching techniques and tools of effective communication like storytelling, asking questions and what types of questions etc

[Tsinoy Foodies · Rating 3 out of 5]

Simple advises you probably already know:
1. Persuasion - intentional effort to alter someone’s mental state is the heart of communication
2.True leaders set an example, channeling their passion and encourage a common sense of purpose.
3. Rhetoric art of persuasive speech by: a. personal branding consistently aligning i. what you say and ii. who you are - maximizing your core competencies and telling your story.
4. Story telling - makes a. information more memorable and b. pitches more persuasive
5. Engage workers by: a. Asking questions on vital information, b. open to feedbacks (2/3 workforce unhappy with corporate communication: meeting, presentation...)

[Felipe CZ · Rating 4 out of 5]

How to have a focused and clear communication in your business. Nowadays, workers are unhappy mostly due to poor communication, but if we believe clear messages and a personal brand, we can channel productivity and improve workplaces. By using storytelling to communicate clear messages and asking plenty of questions, we can focus on the important things.

[Brent Perkins · Rating 4 out of 5]

Good reference book.

Back to basics approach to communication in different forums (e.g.: interviewing, feedback sessions, meetings, etc)

Expected more of their intention based methodology to show up.

[Ebrahim S. · Rating 1 out of 5]

Would give it a zero if possible.

[Rk · Rating 4 out of 5]

Simple with clear examples.

[Tanya · Rating 3 out of 5]

A book about how important communication is. I liked the examples in the book, they resonated with me. On the whole, the book didn't really offer any new ideas but I enjoyed it none the less. An easier read that expected.