Entrepreneur Voices on Growth Hacking Lib/E

by Inc

With more than 500,000 businesses starting up every month, entrepreneurs need to learn how to market products and services quickly and across all channels in order to corner the market. This growth-focused edition of the Entrepreneur Voices series provides a compilation of editorial articles and hard-won advice from entrepreneurs who overcame their obstacles, pivoted their marketing, and left their competition in the dust.

Readers will get insights on:
• What to expect when growing your company — expectedly or not
• How Dollar Shave Club’s founder changed an industry and built a $1B company in the process
• The reasons why growth hacking may not work for every company
• Using social media to build a cult-like following like Glossier
• Seven things to outsource immediately to scale your business
• Decide if your company should sell directly or through retailers
• Forming long-lasting strategic partnerships
• When slow growth is the best strategy
• How the stars of ‘Fixer Upper’ grew business and transformed their town

Audio CD

First published May 15, 2018

Reviews

[Greg Hawod · Rating 5 out of 5]

This book is a melting pot of different ideas about the concept of growth hacking. It includes different stories of entrepreneurs and their respective companies on how they were able to use growth hacking (some may not even use the term) to propel their businesses to success.

Aside from the theme being about growth hacking, the central idea is that there are many ways entrepreneurs can hack their growth as much as there are different ways for one to be successful.

This book is a compilation of articles published in entrepreneur.com and made it easier for the magazine readers to have a set of articles about a single topic.

[Vovka · Rating 2 out of 5]

A collection of articles that seems to have been cobbled together by searching the Entrepreneur database for the keywords "growth hacking" and jamming all the articles that used the term between a couple of book covers. Most of the articles stray far off topic and are only minimally about growth hacking. This was a fairly terrible book, rescued from a one-star review by the one or two articles that stuck to the topic promised by the title.

[Amanda · Rating 3 out of 5]

Gives a basic overview for those that either need to learn the information for the first time or need a refresher. While there was nothing revelatory, it would be helpful for those trying to understand the overall issue.

[Carsten Hansen · Rating 4 out of 5]

Every entrepreneur is eager to find ways to grow his or her business, but what is the right to go about it and what is the wrong way?
This book takes a good look at the concept of growth hacking, the elements involved in growth hacking, how to position yourself and your company for growth that will follow and it highlights both how growth hacking is done well and not-so-well, and there are indeed numerous pitfalls, including choosing the wrong partners, the wrong media, the wrong platform etc.
I found the book interesting, instructive and eye-opening. A couple of the chapters feel a little redundant, but that's what happens when you have a lot of contributors.