Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

by Bill Glazer

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.
Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. No more guesswork. That's OUTRAGEOUS by itself! Lots of advertising programs claim to want to help you stand out. This one works. This is material you can use immediately. Presented by Advertising Guru Bill Glazer, who has spent years teaching this at seminars, implementing it in the trenches in his own Baltimore menswear business, and providing it to dozens of clients in all industries,
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad.
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory.
This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how! 
 

Genres: Business

344 pages, Hardcover

First published January 1, 2009

Reviews

[John Jamieson · Rating 5 out of 5]

Great! This is a must read for all interested in business and marketing.

[Daniel Magill · Rating 5 out of 5]

What is there to say? Bill is a master. The book is filled with real examples of impossible-to-ignore advertising campaigns that worked, and gives you help in adapting them to your own business. I'm glad I read it, and glad I met him while he was still active.

[Abhinav Bhardwaj · Rating 4 out of 5]

a must have swipe file for marketing ideas and it will help to build the campaigns you want to release for your business

[Shelley · Rating 2 out of 5]

really poor advertising book. examples are not only outrageous but virtually impossible to borrow unless you're selling something unemotional like cars or furniture or suits. if you're selling services or 'soft goods' then these kinds of promotions would be out of place. entirely. imagine martha stewart's new bakery in NYC using a man in a gorilla suit to get more foot traffic. i think not.

[Greg Noland · Rating 5 out of 5]

I loved the ideas in this book, and one of those you will keep coming back to over and over again, read for 5 minutes, and you instantly think of a new way to get your business moving again. Valuable for everyone who is serious about developing their business profits.

[Dan Morris · Rating 4 out of 5]

This book rocks!

[Will Jeffries · Rating 5 out of 5]

This guy is quite good. A very fun read.

[Roger · Rating 5 out of 5]

Full of great "out of the box" ideas!

[Mark Fotohabadi · Rating 3 out of 5]

Bill Glazer is a master marketer and this book was more of a published swipe file of his work or GKIC clients. Worth having as a reference for sequential marketing campaigns.