Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World

by Neal Schaffer

Social media strategist Neal Schaffer’s Windmill Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands. This book’s focus on Windmill Networking and LinkedIn is creating business, gaining subject matter expertise, finding a job, expanding a network, learning online social networking etiquette, and developing a branded profile. This book generates strategies, goals, and success. The book starts by reviewing your objectives for using LinkedIn as well as how your brand will be perceived online. What follows is a function-by-function review of how to maximize all that LinkedIn has to offer for those that truly wish to utilize the professional networking platform to promote their business, network with their peers, find a job, or simply tap themselves into the premiere network for business professionals. While appropriate for both beginners to LinkedIn as well as those who want to get to the next level of expertise, one thing is for After reading this book, you will have no doubt as to what you can be doing on LinkedIn to help you reach your goals and achieve success.

Genres: Business, Social Media

382 pages, Paperback

First published September 24, 2009

About the author

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social (Wiley), and his latest book, The Age of Influence (HarperCollins Leadership), published on March 19, 2020 on educating the market on the why and how every business should leverage the potential of influencer marketing.

Neal resides in Irvine, California but also frequently travels to Japan.

Engage with Neal:

[Web] https://nealschaffer.com
[Podcast] https://nealschaffer.com/podcast
[Community] https://nealschaffer.com/community
[LinkedIn] https://linkedin.com/in/nealschaffer
[Instagram] https://instagram.com/nealschaffer
[Twitter] https://twitter.com/nealschaffer
[Facebook] https://facebook.com/NealSchafferPage
[YouTube] https://youtube.com/nealschaffer

Reviews

[Kent · Rating 4 out of 5]

Truthfully, I only skimmed and then read pertinent sections. The format is easy to follow and gives broad overview of LinkedIn from basics to effective business marketing strategies.