Communication strategy fundamentals : How communication can be the first be the first step into the break down of the organization and the role of media

by Ellen Lewis

Investing in the development of a strong corporate image and a solid reputation is, according to Cornelissen (2014), bringing strategic advantages to the organization, which are clearly reflected in the organization, whether due to its position in the market, profits, goals, and any other common indicators used to measure the success of corporations. Thus, it is clear the importance of managing the image and reputation of one company, and by consequence, the importance of the area of communication enterprise, one of the major responsible for such function.

Kindle Edition

Published June 30, 2021