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Future Shock
About the Book
Future Shock is a non-fiction armchair journey into the future, a book about how life is going to change post the pandemic. It talks about how we will live, not the day after tomorrow, but tomorrow - and not necessarily the way we would have expected to.
Some of the chapters of Future Shock were first written as guest columns for The Economic Times Brand Equity in the summer of 2020. The pandemic was gathering momentum, lockdowns were in force, everybody was required to work from home; no travel, no eating out, no movie theatres. Cities were deserted, there was an eerie quiet all around, but there was also the sudden appearance of clear blue skies, pristine beaches, clean rivers and fresh air for all to inhale. The world was taking a breather. A reset button had been pressed by God. Tomorrow would be different from today.
Future Shock looks at how the virus has impacted our future, the ‘near next’; how we will live, love and seek leisure; how we will eat and entertain; how we will make-up and break-up; how our work and homes will coalesce; how health will be balanced against wealth and how we willstudy, shop, pray and persevere. The analysis of trends is objective. The prognosis is practical.
About the Author
Ad Guru Dr. Sandeep Goyal has been in the advertising and media business for thirty-six years. He has worked at ad agencies JWT, Grey, Mudra and Rediffusion. He was Group CEO of Zee Telefilms and Chairman of Dentsu India.He has been on the governing bodies of the Advertising Standards Council of India, the Advertising Agencies Association of India and the Indian Broadcasting Foundation. He is currently Chief Mentor of the Indian Institute of Human Brands.
A gold medallist in English literature, Goyal has a PhD and an MBA from FMS Delhi and is also an alumnus of Harvard Business School.
Future Shock is a non-fiction armchair journey into the future, a book about how life is going to change post the pandemic. It talks about how we will live, not the day after tomorrow, but tomorrow - and not necessarily the way we would have expected to.
Some of the chapters of Future Shock were first written as guest columns for The Economic Times Brand Equity in the summer of 2020. The pandemic was gathering momentum, lockdowns were in force, everybody was required to work from home; no travel, no eating out, no movie theatres. Cities were deserted, there was an eerie quiet all around, but there was also the sudden appearance of clear blue skies, pristine beaches, clean rivers and fresh air for all to inhale. The world was taking a breather. A reset button had been pressed by God. Tomorrow would be different from today.
Future Shock looks at how the virus has impacted our future, the ‘near next’; how we will live, love and seek leisure; how we will eat and entertain; how we will make-up and break-up; how our work and homes will coalesce; how health will be balanced against wealth and how we willstudy, shop, pray and persevere. The analysis of trends is objective. The prognosis is practical.
About the Author
Ad Guru Dr. Sandeep Goyal has been in the advertising and media business for thirty-six years. He has worked at ad agencies JWT, Grey, Mudra and Rediffusion. He was Group CEO of Zee Telefilms and Chairman of Dentsu India.He has been on the governing bodies of the Advertising Standards Council of India, the Advertising Agencies Association of India and the Indian Broadcasting Foundation. He is currently Chief Mentor of the Indian Institute of Human Brands.
A gold medallist in English literature, Goyal has a PhD and an MBA from FMS Delhi and is also an alumnus of Harvard Business School.
220 pages, Paperback
Published September 20, 2020
About the author
Sandeep Goyal
26 books1 followerMr. Sandeep Goyal, BA, MBA has been the Founding Chairman of Dentsu India Group at Dentsu Inc and Dentsu Communications Pvt. Ltd. since January 2011. Mr. Goyal serves as Chairman and Owner of Mogae Digital Private Limited. Mr. Goyal serves as Chief Executive Officer, Group Broadcasting of Zee Entertainment Enterprises Ltd. He served as Group Chief Executive Officer of Zee Telefilms and served as President of ad agency Rediffusion DY&R. He served as Chief Operating Officer of Rediff. He serves as Chairman Emeritus of Dentsu Marcom Pvt. Ltd. and served as its Director. He serves as Chairman at MOGAE MEDIA PVT. LTD. He served as the Chairman of the Board of Dentsu Communications Pvt. Ltd. until January 2011. He served as the Founder Chairman of Dentsu Creative Impact Pvt. Ltd and Dentsu Marcom Pvt. Ltd., until January 2011. He served as Chairman of Dentsu India Group until 2011. He serves as Vice Chairman at Mogae Consultants Pvt. Ltd. He serves as Vice Chairman of Mogae Group. He served as a Director of Mogae Digital Private Limited, Dentsu Creative Impact Pvt. Ltd., and Dentsu Marcom Pvt. Ltd. He served as a Director of Zee Entertainment Enterprises Ltd. He is a regular contributor to The Economic Times, Financial Express, Business Standard, Hindu Business Line, Business World and other publications of repute and is a much sought after speaker in industry forums. Mr. Goyal has been on the governing bodies of the Advertising Agencies Association of India (AAAI), Indian Broadcasting Foundation (IBF), Advertising Standards Council of India (ASCI), Media Research Users Council (MRUC) and the US-based National Academy of Television Arts & Sciences of (NATAS), over the years. He is the first Indian on the global jury of the Emmy Awards in 2002. Mr. Goyal holds an MBA (FMS Delhi '84) and an Honors graduate in English literature (gold medalist) from Panjab University.
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