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32 Jugadas para Ser Campeon en los Negocios

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Earvin "Magic" Johnson, afamado exjugador de la NBA presenta 32 movimientos "mágicos" para ser exitoso en el mundo de los El autor logra un libro muy amable de leer, puesto que las 32 claves o "magic moves" son presentadas de manera muy Move 1: Enfóquese en las oportunidades, Move 2: haga el correcto trabajo de marketing. De esta manera, Johnson lleva al lector por cada una de las áreas de la organización explicándole cómo hacer lo correcto en cada una de ellas.

335 pages, Paperback

First published January 1, 2008

29 people are currently reading
292 people want to read

About the author

Earvin "Magic" Johnson

11 books25 followers
Earvin "Magic" Johnson Jr. is an American retired professional basketball player and current president of basketball operations of the Los Angeles Lakers of the National Basketball Association (NBA). He played point guard for the Lakers for 13 seasons. After winning championships in high school and college, Johnson was selected first overall in the 1979 NBA draft by the Lakers. He won a championship and an NBA Finals Most Valuable Player Award in his rookie season, and won four more championships with the Lakers during the 1980s. Johnson retired abruptly in 1991 after announcing that he had contracted HIV, but returned to play in the 1992 All-Star Game, winning the All-Star MVP Award. After protests from his fellow players, he retired again for four years, but returned in 1996, at age 36, to play 32 games for the Lakers before retiring for the third and final time.

Since his retirement, Johnson has been an advocate for HIV/AIDS prevention and safe sex, as well as an entrepreneur, philanthropist, broadcaster and motivational speaker. [https://en.wikipedia.org/wiki/Magic_J...]

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5 stars
75 (46%)
4 stars
53 (33%)
3 stars
20 (12%)
2 stars
10 (6%)
1 star
2 (1%)
Displaying 1 - 24 of 24 reviews
Profile Image for Scott Cleveland.
7 reviews2 followers
April 8, 2015
Great book, had a section on website rankings which shed some light on SEO and other concepts.
Profile Image for Chris.
792 reviews10 followers
May 13, 2018
I listened to the audio book and it is outstanding! Magic Johnson has truly become a successful business man and I bet the majority of the American population has no idea what a success he is off the basketball court.

This is my kind of book and one that I give 5 stars to.

Despite the title of 32 Ways...this book is packed with many more than 32 ideas to be successful in business and in life. The stories are powerful and memorable and I will not spoil them for you by recounting them here.

If you are an entrepreneur, business owner, Sales Professional, business leader, business professional or want to become any of these you will do well to read this book.

I highly recommend this book and this is the kind of book that should be read or listened to again and again.
Profile Image for Heather Vertin.
60 reviews1 follower
November 9, 2017
Loved this book and love Magic. He really pays attention to all, treats others well and gives so much of himself to others. Great to hear how he rolls up his sleeves to do the work himself. Like mopping a spill in one of his Starbucks. He’s not a spoiled star athlete but someone who realized it’s a blessing and is happy to make someone’s day by stopping for a picture or talking to another entrepreneur to hear their ideas.
106 reviews
November 12, 2022
A worthy read

For all entrepreneurs that are working their way up. This is a worthy read to help with the process. Magic uses his experiences in life (athletic/business) to provide a guide to any entrepreneur looking for direction. It’s a blueprint of what to do and when.
16 reviews1 follower
May 8, 2025
This was one of the first business books I ever read, and it taught me foundational principles for a business mindset. The most valuable takeaway was the importance of daily business reading if I want to become a successful businessman


Tai
Profile Image for Alejandro Marroquin.
4 reviews
September 1, 2020
Da detalle de que puedes hacer, como hacerlo para que puedas tener éxito en tus negocios. Detalla ejemplos de su vida que te permiten educarte financieramente.
Profile Image for Denny Troncoso.
606 reviews6 followers
July 13, 2024
Excellent. For entrepreneurs and those aspiring. Loved it. This book gave me a tip that I used to buy my first apartment complex. Funny it is not even a real estate book.
7 reviews
February 25, 2025
excellent book

A must read for business structuring-I’ve learnt allot reading this book …great example of a must read book…thank you magic much appreciation
Profile Image for Douglas.
182 reviews164 followers
December 26, 2008
Magic Johnson was arguably my childhood idol. Growing up here in LA, he was basketball. I found out about the book cause of a book signing at the century city mall. I missed the signing but got the book.

The book is easy to read and lightning fast. Most of the general topics about business and doing what it takes to succeed, are all repetitive, but its interesting to learn about all of Magic's challenges entering the business world.

His tips are concise and really to the point. Its really a worthwhile read.

This was book 30 for me for 2008.
Profile Image for Drvelonda.
6 reviews7 followers
January 12, 2011
A must read for any entrepreneur or aspiring entrepreneur.

The following jewels can be used by anyone seeking to be the best version of themselves:
>There will always be someone to shoot you down. Yet if you are passionate and work hard, you will turn doubters and skeptics into believers (pg 9)
>The chain always breaks at the weakest link (pg 42)
>Know what you don't know and listen to those with the knowledge you seek. (pg 79)
>Doing well by doing good (pg 178)
>Read, reflect, recognize and react (pg 237)
Profile Image for Andrea Ward.
35 reviews4 followers
March 11, 2014
I read this book ~4 years ago. I could not STOP talking about this book to my circle of friends after I read it!! I learned much from this book. For me, this book is MORE about personal development & treating people kindly. There was some sage business aspects listed also, but BECAUSE of the aforementioned character trait in this paragraph, that's what made many people respond to Magic's personality & drive. Fantastic read!!!
1 review
November 13, 2015
This book is about Magic Johnson after his NBA life. He tells the reader how instead of going broke spending all his money after he retired.He decided to networked with other entrepreneurs that had been in the business for a long time and were successful at what they did. He also talks about he troubles going through being diagnosed with an diseased. And over this was a great book for young people that want to become entrepreneurs in life.
44 reviews4 followers
May 27, 2009
Magic tells how he learned to manage a business successfully by telling of his mistakes and successes. He knew he had lots of fame, some business knowledge, and great contacts. I learned even with this head start, you still can end up at dead ends. Not a great book but the right book for those who are wiling to learn from a winner.
1 review4 followers
May 20, 2013
Good read. Very motivational and gives you great background on Magic!

Reading this book gave me a new found respect for Magic Johnson the person and businessman. Let's just say you probably know he is building a business empire, BUT YOU HAVE NO IDEA!!!

Wow, this guy is as amazing in the world of business and philanthropy as he was on the court.
Profile Image for Bianca Jay.
1 review23 followers
July 21, 2014
This is an easy read and great for those who have zero experience in business! This book is extremely helpful and provides great motivation for an aspiring entrepreneur. Magic definitely gave me some great leads for starting out into the business world!
Profile Image for Marie-Therese Aragon.
36 reviews3 followers
March 17, 2015
Very pleased with this business - success oriented book written in first person. Lessons were short with anecdotes, but may have more to do with author. Definitely will read other books by him in the future.
2 reviews
September 9, 2009
This is a great book. Magic Johnson has a powerful business concept that has allow him to make hundreds of millions of dollars.
1 review
January 2, 2011
Very Informative book, I felt like I was sitting in a room listening to Mr.Johnson give me life changing information
Profile Image for Alon Gutman.
64 reviews10 followers
November 4, 2012
He Is an amazing guy, I guess it wasn't that relevant to me (don't know why I'm reading so many business books)
Displaying 1 - 24 of 24 reviews

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