Complexity Avalanche: Overcoming the Threat to Technology Adoption

by J.B. Wood

Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their purchases. A new business model for the tech industry is needed”one that requires radically different thinking about the future of services, sales, R&D priorities, and how companies create shareholder value. This new way of doing business views the use of the product as the beginning of a journey with a customer, not the end. The growing consumption gap caused by the avalanche of complexity that these companies have unleashed on their customers is undermining feature-based differentiation as a competitive advantage. Results-based differentiation”actually measured by customers”may be the next Big Thing in tech. Complexity Avalanche offers technology companies a roadmap for moving to this next level of services. This is not a book strictly for service executives, but for every executive whose company builds, sells, or supports technology.

Genres: Business, Nonfiction, Technology

200 pages, Hardcover

First published January 1, 2009

Reviews

[John Majerle · Rating 4 out of 5]

I found this to be both informative and easy to read book on how to better provide products and services, especially with respect to information technology and other software. Some of the examples given were a bit dated due to the book being published 10 years ago (2009) but the concepts they illustrated are as valid and perhaps more valid today.

[Renee · Rating 4 out of 5]

Interesting look at what product companies will need to be thinking about to survive in the future.

[Robin · Rating 2 out of 5]

It raised some interesting points but I found it very redundant.

[Dave · Rating 4 out of 5]

Content is important & eye opening at a professional level. A bit dry with a topic that could be energizing professionally. His subsequent book reads much better

[Don · Rating 4 out of 5]

very good.