David Conn eloquently and effectively analyses why we are hopelessly in love with football, despite it being commodified, monetised and separated out from the common stock of everyday experiences. Conn is emotionally engaged, consistently enraged and curiously compassionate with the plight of ‘legacy fans’ being treated as commodities.
This is the quote that stood out for me:
‘The worrying upshot for the professional clubs is that they have always relied on the irrationally stubborn loyalty of fans, prepared to keep coming despite all the ignominy, expense and disappointment heaped upon them, but now the clubs are pricing out the next generation’.
He spotlights the paradox of an emotionally charged, community-based love for our local club that is often, especially at the top table, more of a backchanneling, soft power nation-state vehicle for global influence and profile. With a guiding hand, he walks us through the way football creates dark deeds that are evened out by passionate support for clubs we pass down as heirlooms through our generations.
Despite his well-founded concerns, the penultimate chapter hopes for, ‘A Positive future.’ He left me feeling that, with the march of time, the greedy will eventually die off and be replaced by those who are ruled by the heart, not the head. Let’s hope. For all our sakes, he is right.