Paper passion - perfume

by Gerhard Steidl

Paper Passion fragrance by Geza Schoen, Gerhard Steidl, and Wallpaper* magazine, with packaging by Karl Lagerfeld and Steidl.“The smell of a freshly printed book is the best smell in the world.” Karl LagerfeldThis tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.This is an opportunity to celebrate all the gloriosensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.” Geza Schoen

Hardcover

First published August 15, 2012

Reviews

[Filipa · Rating 4 out of 5]

Quite interesting concept... making a perfume smell of books :) and then writing about that beautiful feeling you experience when opening a new volume.
Luckily, Geza Schoen managed to turn the perfume into quite a pleasant scent.
Interesting video about Steidl book making.

[Leandro Dutra · Rating 4 out of 5]

Nice details about the creation of the eponymous perfume, but I hoped for more details and perhaps a bit more lyricism.