Diane Von Furstenberg: The Wrap

by André Leon Talley

Diane von Furstenberg arrived in the fashion world in 1972 with her simple knit jersey wrap dresses. By 1976, Diane had sold more than 5 million of her signature wrap dresses, which had come to symbolize female power and liberation to an entire generation. Almost 20 years later, with the nostalgia for '70s fashion at its peak, Diane re-emerged on the New York fashion scene with her signature wrap modified for a new generation of chic young women. Now with smaller collars than the original wrap, the new version has been enthusiastically adopted by today's trendsetters and celebrities. This volume looks at the history of the "wrap" phenomenon, from its revolutionary early days to its ever-popular present.

Genres: Fashion

80 pages, Hardcover

First published April 1, 2004

Reviews

[Kalle Wescott · Rating 4 out of 5]

I needed to learn all about the DVF wrap dress, so I read /DIANE VON FURSTENBERG: THE WRAP/, by André Leon Talley:

https://www.nytimes.com/2014/01/16/fa...

The book was a quick read but fully addressed its subject matter, without skirting any issues.

Here are the fascinating facts:

* Confirming two old adages, Barry Diller gave DVF 29 diamonds for her 29th birthday, encased in a Johnson & Johnson Band-Aid tin.

* In 1976, DVF sold over 5 million wrap dresses, essentially 100,000 wrap dresses a week!

* In the 80s, DVF sold over US $1 billion of branded product.

Wow.

[Muffy Kroha · Rating 5 out of 5]

For the record I have quite a few of the Assouline fashion books- They are kind of small but they pack a lot in and the are all worthwhile references- Pretty cheap too! The Pucci and Balenciaga are pretty great!