Tattoo

Tattoo #1

by Jennifer Lynn Barnes

Bailey Morgan isn't the type of girl who shows a lot of skin, but somehow, she ends up in a dressing room at the mall with her friend Delia applying a temporary tattoo to her lower back. Never one to suffer fashion doubt, trendsetter Delia knows exactly where she wants her own on her stomach, right where her shirt ends—can you say "midriff"? Annabelle, the quiet one, chooses the back of her neck, and tomboy Zo plasters hers on the top of her foot. The tattoos will last for three days, and Delia's sure that with them, the four friends will absolutely kill at the school dance.Unfortunately, killing is just what someone has in mind, and Bailey, Delia, Annabelle, and Zo are in for the battle of their lives. Along with her tattoo, each girl receives a gift—a supernatural power to help them in their fight. As Bailey's increasingly frightening dreams reveal the nature of their enemy, it becomes clear to the girls that it's up to them to save the world. And if they can get Delia to stop using her newfound power to turn gum wrappers into Prada pumps, they might actually stand a chance.From the Trade Paperback edition.

Genres: Fantasy, Young Adult, Paranormal, Magic, Mythology, Urban Fantasy, Supernatural

272 pages, Kindle Edition

First published January 1, 2007

About the author

Jennifer Lynn Barnes (who mostly goes by Jen) was born in Tulsa, Oklahoma. She has been, in turn, a competitive cheerleader, a volleyball player, a dancer, a debutante, a primate cognition researcher, a teen model, a comic book geek, and a lemur aficionado. She's been writing for as long as she can remember, finished her first full book (which she now refers to as a "practice book" and which none of you will ever see) when she was still in high school, and then wrote Golden the summer after her freshman year in college, when she was nineteen.

Jen graduated high school in 2002, and from Yale University with a degree in cognitive science (the study of the brain and thought) in May of 2006. She'll be spending the 2006-2007 school year abroad, doing autism research at the University of Cambridge in the United Kingdom.

Reviews

[Carrie · Rating 4 out of 5]

Tattoo by Jennifer Lynn Barnes is the first book of the young adult fantasy series by the same name. In the story Bailey Morgan and her friends are out shopping for the upcoming school dance when Bailey picks up a pack of temporary tattoos. The girls look at the package and find the tattoos should last until their dance so they decide to give them a try.

As soon as Bailey and her friends apply their tattoos Bailey begins hearing voices and has a weird experience like she was somewhere else. What the girls find is that the tattoos hold some sort of power within and each has now been gifted with different powers.

This was a kind of cutesy young adult read, a bit immature maybe but it would be great for the younger teens and tweens. I loved that the story brings in mythology and magic into it and it went by at a really fast pace which I love. It could have perhaps used more depth to the characters and story but this one is fairly short and kept things moving so I’d give this opener 3.5 stars.

For more review please visit https://carriesbookreviews.com/

[Anne · Rating 2 out of 5]

Wow.
If I hadn't already read (and liked) the second book, Fate, there is no way I would have picked it up after reading this. Tattoo wasn't awful, but the plot wasn't good enough this time to make me overlook the glaringly juvenile tone of the book.
It was also too short to flesh out any of the characters, so what you're left with is four stereotypes. The Tough Girl, the Intellectual Girl, the Beautiful Girl, and the Ordinary Girl...who naturally can't really be ordinary, because she's secretly got ties to an ancient fairy bloodline, or some such nonsense.
These stereotypical BFFs manage to giggle their way toward an Apocalyptic Battle with an evil fairy, and somehow defeat this centuries old creature like it was an episode of Scooby-Doo.

I know, let's build a trap out of paper mache and lip gloss!

Great idea!

Oops. That didn't work.

Hey, Gang! I'm not sure how I know this, but I think if we throw our magical accessories at her she'll die!

It worked! Now let's all hurry up and get ready for the school dance!

Rooby-Rooby-Roo!

Maybe I'm slightly exaggerating.
Maybe I'm not.
On the up side, you can skip this book entirely, and read the second book without missing out on anything. At least, that would be my recommendation.

[Bex · Rating 3 out of 5]

Barnes's (Golden) book about four friends who get special powers from their temporary tattoos has some fun moments, despite the far-out premise. Even 15-year-old narrator Bailey acknowledges the surreal situation when she considers explaining what's going on to her mother: "An evil fairy princess who doubles as one of the three Fates is sucking out the souls of innocent people, and my friends and I have been imbued with the powers to stop her, but we only have the powers for like another twelve hours." But readers learn enough about the protagonist to believe that she could be a descendent of the powerful Sidhe, and the girls cleverly put to use their powers (Annabelle can control minds, Zo can see the future and Bailey can start fires). The book's best moments may come from ditzy Delia, with the power of transmogrification, who turns a hotel door lock into butterscotch pudding, plus gives the girls Rollerblades when they're on the chase, including a fashionable pair for herself that look like high heels. Delia also delivers the book's best line when facing off against evil Alecca: "You think you're bad?... I'm on the cheerleading squad; I know what real evil looks like." In the end, readers will get a few good laughs from these sassy heroines!

[Jennifer Brown · Rating 4 out of 5]

3.5 Stars

This was a fun young adult fantasy novel. It was nice to read a YA book that didn't really focus on a romance (there was a crush but not much else). I liked the magic of the tattoos and how the girls worked together to solve the problem. Groups of friends working together needs to be the focus of young adults instead of all the other crap that is pushed on them.

[Krystle · Rating 2 out of 5]

When you read this book, you’ll either love it or hate it, but you’ll probably love it more if you were a teenager or on the younger end.

The tone, writing, and voice of this book was very juvenile. I know that since it’s being told from the pov of the main protagonist I should allow for some leeway, and I did but there comes a point when you step past that boundary. It quickly became obnoxious and grating. Not to mention when Bailey came to some of her puzzle solving conclusions it’s like “Hello! That was an obvious duh! How did you not see that from the beginning?!”

I bought this book and its sequel because it involved fairies and the Sidhe court but whatever this novel had, the depth of the plot was only surface deep. What you see is what you get. It doesn’t progress into something further and is only detailed very lightly. I think it was used more in the aspect of making these characters seem more mysterious or exotic. Even the main four friends and other minor characters that were mentioned in the book were very severely stereotyped into the high school “classes” which annoyed me to no end.

But despite what I said, the writing is simple and quick to read through. I think I got through half the book in about an hour. I did like that lady who showed up in the beginning and at the end though. I’m hoping the sequel is much better.

[Kaat Bas]

DNF

[Whatchyareading]

Tattoo is the first of a two-part story. It introduces four friends, Bailey (the main character), Delia, Annabelle, and Zo. Bailey narrates the story, for the most part, and we read the majority of the plot through her voice. Delia is a “fashion goddess,” flirty and a cheerleader. Annabelle is the quiet one of the group, practical and smart. Zo is a tomboy and Bailey’s “other half.”

One day at the mall, Bailey buys a set of 4 temporary tattoos (there’s more to the story than that, but this is the extremely summarized version) and the four friends pick a tattoo and then apply it somewhere on them. Almost instantly Bailey can tell there’s something strange about these tattoos because she passes out after applying it and then hears a strange voice reciting what sounded like a prophecy. (She would have done well in Divination at Hogwarts).

Anyway, long story short, the tattoos equal supernatural powers. Where these powers come from and why they were given to Bailey and her friends, you’ll have to find out for yourself. Let me say, though, that I wasn’t expecting the source of the power to be what it was.

One really cute thing I need to point out about Bailey is her crush on major eye candy guy, Kane. So, during one interaction with Kane, Bailey actually counts the number of words he says to her. She counts them! I couldn’t get over that. It’s so adorable. I don’t remember ever being that young, do you?

Overall, this book was cute and fun, and probably better appreciated by younger teens since the girls are 15 years old. It was a fast read that left me wanting to know what happens next. Hopefully I’ll be able to find Fate soon. And since Fate is set two years later, we’ll see if the girls have matured and by how much. (I’m hoping Zo is prom queen. It would be perfect and funny if she was).

Reviewed at WhatchYAreading on May 20, 2011.

[Princess Bookie · Rating 3 out of 5]

My Thoughts: This book was a fun quick read. We start off by getting to know all the girls. I will admit I had a hard time following at first. Mainly because the girls seemed so much alike I had trouble keeping them straight. We don't get too much detail surrounding each girl so I had to remember who was who. Once the story unfolded though, it came together. The girls became individuals. They go and end up buying tattoos that are supposed to be "temporary" right before a big dance they are looking forward too. There is a guy involved of course but he wasn't in the story as much as I would have liked. Each girl gets a special gift from the tattoos. Without giving much more away, we learn the reason behind it and why they are so "special." I can't expand too much more without giving away the whole plot of the book. This story reminded me a lot of Sisterhood of the Traveling Pants. The dialogue. I think it would appeal more to teenage girls than older women. I like the whole premise of it, if only I could be special by putting on a temporary tattoo!!! Its a fun quick read. This is a new to me author, but I just found out she has another book coming out next year called, Raised By Wolves. Sounds interesting!

Overall: Quick read, the story unfolds fast and try to keep the girls straight from the beginning! And which power they possess.

Cover: The cover is eye catching but I think the cover of Fate is more appealing. Not a whole lot going on in this one, just a girl's back and where her tattoo is. (Originally reviewed at Princessbookie.com)

[A. J · Rating 1 out of 5]

I'm just laughing at me and the books I put on my list when I was in high school. *sigh*  I also DNF this book. The writing sucked so much I wanted to poke my eyeballs out. Also the characters were all so cliche. I gave up on this book probably 50 pages in.  Don't read it.  I gave it 1 star on Goodreads.

[Tia · Rating 1 out of 5]

If this wasn’t a book club pick I would’ve DNF’d 🫠

I’m not a big YA fan but this was younggggg adult. The dialogue was so cringey and all I could picture in my head were bratz dolls 😂 the actual plot was ok but the pacing was really off. The characters were all so blah, they lacked dimension (especially the main character, the most boring head I’ve ever been in).

[Aimee · Rating 4 out of 5]

3.5-4⭐️

I read this as a tween, and re-read recently (inflicted it upon my book club too).
Certainly wasn’t as good as I remember it being, though I also wasn’t as discerning…
Potentially an inflated rating for this recent read but my younger self wouldn’t forgive me.

[Anna · Rating 2 out of 5]

2.25 ⭐️s

[Faye Hollands · Rating 2 out of 5]

2.5 ⭐️

This had potential but really lacked depth and substance. The characters are so two-dimensional they just become (kinda toxic?) stereotypes and there is absolutely zero complexity to the plot. Even for a YA novel it was too simplistic. Similarly, the writing was very childish and the dialogue was super cringey.

Also, the love interest was an absolute disappointment lol, is 'being able to remember her name' the bar we want to set for young adults??

[Faye · Rating 3 out of 5]

I started reading this book today and was able to finish it too (since I'm making up for the time that I've been too busy on school and my desktop crashing plus the fact that my to-read books are piled mountain-high, but of course there is an exaggeration to that, just 270 books and counting.)

So, I think I stumbled on this book on my first weeks of the second semester (in my school) and thought that this might be a cool story with somehow the likes of Melissa Marr's Wicked Lovely and somehow I was right on my theory since both Adea and Valgius needed Bailey's help and her friends like Kenan's case when he needed Aislinn's help to have his powers fully.

What I liked in the book is that first, there is a bond there with the four main characters; each of them supplementing each others strength and making their soft spots one of their weapons to help each other. I also liked the fact that each of them were different from each other and yet they managed to get past their differences and make a powerful team-up.

This book, I rated 3 out of 5 stars since it has parts of originality that I haveen't read on my fairy or rather sidhe-involved books what with tha tattoo-giving powers. I also find it somehow okay, quite fun but it didn't really made me so eager and sitting on the edge of my chair in anticipation of what might happen. I find some parts of it predictable but all in all, I managed to like the story since Bailey did realized her fantasy-induced-Kane and was able to see the real situation and thankfully didn't go all-gooey he-is-amazing at the end of their dance.

I also find the climax not really as good as my favorite books and like I said, no heart rate beating faster and loudly moments there. For the record, 3 stars for the girl-power shown in the book. Girls really as Bailey realized don't really need a guy to see the real picture as mostly, she needs herself with some help of her trusted friends along.

[Adele · Rating 3 out of 5]

I picked this up after an increasingly common, depressing yet good YA novel that populate the genre. I needed something that was light and not a complete waste of space - I picked exceedingly well. Not only that but it is also my first official faerie book and I really liked it!

The concept is fun, plonk a temporary tattoo on your skin and develop a telekinetic power. The pace is speedy without sacrificing character development, meaningful without resorting to trite high school nonsense and hilarious in some parts. I really felt as if the girls had known each other for a really long time. They weren't cliches, each were entirely individual, vibrant and fun personality allowing the reader to see themselves in one or all of the girls. They are depicted so well that would be surprised if it wasn't optioned for a TV or movie deal in the near future.

Bailey is a great protagonist. She's not the typical, denying-their-beautiful girl that YA readers often come across. She's average and that's what makes her journey exploring her birthright, with help from Alea and Valgius, all the more intriguing. I was misdirected by the "bad guy" and didn't see how it all connected until much later in the novel which impressed me. More than anything it was the presence of humour (one word: butterscotch) throughout that made this a vastly enjoyable read. Combine that with the presence of mythology and you have me as a fan.

If you want a read that's heavy on the friendship and magic, very light on the romance and leaves you with a smile on your face, this is the book for you. Barnes has created a great story here and I cannot wait to read Fate!

[Jenny · Rating 2 out of 5]

Four girls. Four temporary tattoos. Four magic temporary tattoos. And a powerful evil being out to ruin the school dance.

Tattoo, for me, read like a less emotional Sisterhood of the Traveling Pants sprinkled with fairy dust. Four friends - the fashion forward one, the brilliant one, the tomboy, and the oh-so-average narrator - decide on a whim to wear the pretty green swirly temporary tattoos given to them by a crazy lady in the mall to their school's dance. But these tattoos give them powers. Fashion girl can transform anything into, well, anything else. Genius girl can read minds and manipulate people. Tomboy can see the future. And Average Girl? She can set things on FIRE. And hear voices.

As it turns out, the voices belong to powerful mythic beings (a really bizarre combination of a bunch of different myths, including but not limited to Irish and Greek) who are DYING because one of their number has BETRAYED them. So it's up to our temporarily-tattooed-and-powered foursome to fight evil, SAVE THE DAY, and possibly get that really cute guy to dance with them. (They do so much better dressed than might be imagined, courtesy of Fashion Girl's ability to transform their clothing.)

I wasn't expecting much from this novel, and to some extent, my expectations were met. The primary characters were cliches and the secondary ones flat as cardboard cut-outs, the mythic aspect was somewhat jumbled and incoherent, and the ending tied up far too neatly. That being said, the dialogue was fun, and the snarky quips were enough to make me giggle a bit. Not a great read, by any means, but an enjoyable one.

[Kirsti · Rating 2 out of 5]

Bailey, Zo, Annabelle and Delia are the best of friends, despite their obvious personality differences. They spend their days doing what most fifteen year old girls do, talking about school, boys and shopping. Until one day, while shopping at the mall (for the perfect nail polish color, I might add) They stop and a strange cart and buy items of protection, and Bailey buys a set of tattoos that give the girls powers. She of course, is descended from fairies, and somehow gets prophecies sent to her that warn of an evil in the world. So between discussing the dance, checking out Kane and pizza, the girls manage to work out the prophecy and banish evil all in time for the dance.

Now, this book was kind of lame, and the characters were immature, bland and stereotypical. Bailey herself we don't know much about, and she never gives anything away. I guess it's written that way so every girl who picks it up feels like they have something in common with her, but it annoys me for some reason. The writing is boring, and the girls entirely too ready to accept they are special and magic exists.

Not the best example of the genre, and definitely better for a much younger audience, despite the references to boobs.

[oliviasbooks · Rating 2 out of 5]

Feels like the "travelling pants" as fairy-induced world-savers ... Hmm. I've almost reached the middle. The four girls are very different from each other, That might be nice - but maybe they are too obviously stereotypical: The sensible genius (professor's daughter), the cute and misbehaving tomboy (motherless), the big-breasted and confident girly-girl (mall-addict and fashion-expert) and the normal girl-next-door (narrator, unsure, secretly in love, fiercely loved by her friends). The plot is not boring (A gypsy in the mall sells a set of temporary tattoos that trigger supernatural powers) and the style not unbearable. Am I too old for this? I don't know. I'll read on and find out, if I like it or not. But I'll also kick the follow-up out of my wish-list, pronto. *** Conclusion (April 07th): Definitely not my piece of cake. The girls always kept finding out things that were already crystal clear to the reader: "That boy didn't just die. He was murdered. Maybe even by the evil fairy. We have to think about it!" It was as annoying as seeing a film with the audio track running seconds behind.

[Jacob Proffitt · Rating 3 out of 5]

Okay, so the setup is completely unbelievable. And the plot is driven more by sensibility than sense. I still enjoyed the book because the four friends at its heart are so charming.

Bailey, as viewpoint character, is kind of transparent. i.e. she's the most bland—a compromise or middle-of-the-road personality. This is a good thing, though, because the friends need that central bridge to tie them together. The others all complement each other through their differences. The main thing the author has accomplished, though, is that while each friend has their "thing"(smart-and-organized, small-but-fierce, enthusiastic-fashionista), she doesn't let those quirks be the only thing that defines their character. Even Delia, the most outrageous of the four, is still nuanced enough that you never question why she is with the others or why they care about each other.

So while the plot and the mythology of the book are shallower than a neglected kiddy-pool in August, the core of the book—the friendship of these girls—holds true. And I sure enjoyed seeing what Delia would come up with next...

[Lorena · Rating 4 out of 5]

Tattoo is the story of a group of friends that find themselves with temporary tattoos that change their lives. The friends find themselves with some pretty interesting changes, setting people on fire, reading minds, seeing into the future and the ability to turn trash into fashion!
I almost forgot, Bailey also starts hearing voices proclaiming the coming of a great evil force. They girls must save the world from being destroyed with their new found powers.

I liked this book a lot. The girls were well developed characters with sassy attitudes. I liked that they were smart and strong female leads, this is what YA books need.

There is drama mixed with humor but I will say I really wish we'd seen more of Kane. *cough*

I gave this four stars because it was a little predictable but still a great read for young adults. I'll be reading the second book, Fate, at some point.

[Holly · Rating 5 out of 5]

You know a story is good when they can make a completely out-there topic seem believable. Tattoo did just that.

While out shopping with her friends, Bailey happens upon four temporary tattoos that end up having strange powers. While it sounds completely strange in a summary, I swear it becomes completely realistic. Everything is well thought out and there really isnt anything that can be improved upon. The writing is comical and most definitely in a teen's voice. Most everything thay was said was something I could see myself saying.

I'm looking forward to reading it's sequel, Fate.

[Rachel Meyer · Rating 1 out of 5]

This was too too slow for me. Most of the time, if a book is interesting and I want to find out what is next I will take and read it everywhere. Not this book. I only read it at my lunch time which veries from 30 to a hour.

It is about 4 girls who save the world from becoming unbalanced between good and evil. They get their powers from temporary tattoos, one has vision of the future, another can read minds, another can change objects into something else and the main one is apparently has a blood tie to the gods. Not a bad book for someone very young, like 12 or so.

[Sue Wargo · Rating 3 out of 5]

Three teen friends spend an average day at the mall shopping and find this tiny shop with interesting fake tattoos. But what might have been a typical teen scenario turns into an unwitting quest to right an ancient wrong. BY applying the tattoos, the three friends inherit different powers that send them into another world. It's a cute blend of girl friendship and girl power. I think with a focus on the supernatural that is prevalent in so many books today, my teen readers will like this book. So on to the shelves today and we'll see who takes this book first.

[Melanie · Rating 3 out of 5]

Tattoo was a unique story. Very unique. I liked how the characters interacted with each other (they were all close friends and knew each other well). And also, the "powers" they got from the temporary tattoos were interesting.

[Michelle Seckinger · Rating 5 out of 5]

While this book wasn't as fantastic as others that Jennifer has written, it was still a great book! I loved the mythology woven into it!

[Jordan · Rating 1 out of 5]

I am not going to lie; this book was just plain bad.
Baily Morgan and her three friends are shopping for a high school dance when Baily picks up a pack of temporary tattoos. They decide to put them on and be a bit rebellious for the dance but as soon as they apply the tattoos Baily begins hearing voices. Soon the girls discover that the tattoos have given each of them a different power. They are thrust into a life and death battle with a mysterious woman who is willing to kill.
This book reads as one giant stereotype. One ditzy fashionista who’s totally got every guy falling for her, one smart girl who’s shy, serious and just loves charts and research, one Tomboy who secretly cares the most, and one ordinary girl who believes she’s a background character when really, she’s the most special one of all. Oh and of course the hottest boy in school (that is literally his entire character) who is starting to realize that the ordinary girl might just be what he wants after all. The first chapter literally describes each girl so specifically as the above that you don’t get to slowly learn each character as you read, they are just plonked down in front of you with their label written on their foreheads. None of the characters are fleshed out past these stereotypes so I never felt myself feeling any of the characters emotions or even liking the characters, I just kept feeling frustrated that this was all I was going to get.
The story itself feels like it’s been done a million times before which made it feel really predictable, like of course that was going to be the ending, no surprises at all there. It also seemed to mix a number of mythologies (Greek, Irish and more) together to create a plot the was really just nonsense. There was no strength, no logic to the story arc at all, it felt like the book would completely unravel just by pulling one thread.
I also could not figure out what age group this book is aimed at. The characters are meant to be 15ish years old, but they seem so childish that they could have been 12. I don’t know any 15-year-olds who would think a fake tattoo is cool, by that age I know I had definitely outgrown fake tattoos.
I would say maybe a 10-year-old would enjoy this book, but I think even they would be able to see the problems.
Please don’t waste your money. If you must read it only get it from the library.

[caffeineandcatnaps · Rating 3 out of 5]

Tattoo, by Jennifer Lynn Barnes
3/5⭐️⭐️⭐️

TRIGGER WARNINGS-
.
.
.

Death

I think I’m a fan of her newer stuff over her older stuff. This book had a good plot, but it wasn’t executed right. There was a bit of filler and some odd jumps that you kind of wondered how they managed to get there. I’m not sure if it was because my interest waned a bit and so I was reading it fast and that’s why I got confused or if I just wasn’t able to follow along with how they managed to get from A to B so quickly. I found it tied up a bit too nicely at the end and that their battle was very short lived and wasn’t really so much of a battle. It’s like she had an idea that she wanted to write about, but she didn’t really have a way to end the book so she just threw the little few pages of the so-called battle in there to make an end. It’s a typical YA book with the stereotypical group of friends-there’s the pretty girl, the tough girl, the smart girl and and then the one that’s just ordinary, but she ends up not really being ordinary because she has connections to an old fairy bloodline.

[celineeee! · Rating 5 out of 5]

This is absolutely my first born child.

I was not born in 2007. In case someone needed that clarification. The jokes used in this book are incredibly corny and probably written by a millennial, which is something easy to get behind when the plot is really good.

Imagine cheesy stick-on tattoos, that also turn out to have powers, but also some terrifying being is going to kill you. Like Stranger Things. I have zero idea if this came out parallel to that or not.

Annabelle, my beautiful name twin, I worship the ground you walk on. She is sassy when she needs to be but overall polite in ways that matter. She also has suspicious ties to college majors that probably shouldn’t be discussed. I absolutely adore her, and how similar she is to Sloane from the Naturals, another series written by JLB.

I really enjoyed the ending. I also enjoyed how realistic it was, even with the fantasy elements. It made me believe that I was watching a genuine group of teens figure themselves out. Overall, absolutely would read again.

[Emma]

As I continue my mission to read every backlog work of JLB, I can confidently say that even though this was released in 2007 (and reads like it), I genuinely enjoyed this. It's a lot of fun, and the plot and mystery elements are actually incredibly interesting. I wish it was longer so it could be more fleshed out, but I'm impressed with what I got. Also like I said, this does really ring true for the year it was released, but I'm just glad it didn't include anything about mating like Raised by Wolves because that was a lot to handle. Also the friendships are so strong, so I think it's safe to say that's what Barnes does best, no matter when the book was written.

[Shelley · Rating 2 out of 5]

I really wanted to enjoy this book but I just had a very hard time with the predictable girly characters. I believe this is one of Barnes early books and I am happy to say how much better the writing is in the books now.

So basically some girls get temporary tattoos at the mall and after they put them on, the strange powers start happening. Some of the girls are more than happy and find cliché ways to use them but there has to be a higher reason they got these powers and they find themselves caught in the middle of an age old war they knew nothing about. The fate of the world is left to these seemingly goofy teens. Yet somehow they start to unravel what it is that they need to do, and they only have 3 days to get it done.

I just found this book so unbelievable, and I know some of it was for comic relief but I just felt like I was trudging through instead of enjoying it.