Magical Worlds of The Wizard of Ads: Tools and Techniques for Profitable Persuasion

by Roy H. Williams

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy. The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third series, with yet more sage guidance and dozen of true fascinating true stories. Drawing on the teachings of his reowned Academy, the Wizard (a.k.a. Roy H. Williams) shares his perspective on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show

Genres: Business, Nonfiction, Writing, Self Help

240 pages, Hardcover

Published November 1, 2001

Reviews

[Kate · Rating 5 out of 5]

This book grabbed me with their cover page. It looked like the pirate map, and I just loved the design on this book. The fonts and texture made it look like its the old book. This book gathered the story or fact from the legends of the life. It was like a short story or like a life text book. There are many quotes that can support you depending on what you are in your life. My favorite one was #70 “Experience Must First Be a Verb”. By only looking at the title, I couldn’t understand what they are going to talk about. But as I read along, I got into it. Each quote made me think. “Today’s wisdom comes from yesterday’s mistakes”. “A person who is not making mistakes is someone who is not taking chances, someone who is trying no new things”. When you search for quotes, you search for the one that says beautiful imaginary things by famouse people to change yourself. But in this book, it does not always tell you to be perfect. It makes you have the confidence just the way you are. “Good judgement comes from experience, and experience... well, experience comes from poor judgement” -Cousin Woodman

[Margot · Rating 5 out of 5]

If you're an enterprising entrepreneur looking for some inspiration, this book is filled with it. HIGHLY recommend for anyone who needs to promote themselves or their business.

[Thomas Jr. · Rating 3 out of 5]

I am thankful this book finally came out as an audiobook.

This book was one part copy writing advice, one part advertising advice and 3 parts success literature. The book is filled with Poor Richard style proverbs and "you can do it, if you work hard" type encouragement. I was expecting more copywriting advice but as far as success literature goes this book is not bad. I suspect the subsequent books in this series have more specific advice.

[Corey Blake · Rating 5 out of 5]

I LOVED THIS BOOK! It starts off with a lot of advertising psychology, which I enjoyed moderately, but then it took off in a much bigger life/dream direction. Williams used so many brilliant examples that were such a pleasure to listen to. He's a brilliant story-teller and therein lies the magic of the book. I plan to read it again!

[Black743 · Rating 5 out of 5]

More great insights from a marketing genious.