Marketing Machine: 7 Marketing Secrets and Why Expensive Consultants Don't Want You to Know About Them

by Robin Waite

Every BUSINESS OWNER I speak to is struggling with marketing and generating leads for their business. And instead of REAL marketing, they are churning the marketing wheel without realising how much time they're wasting. If you want to know what the 7 Marketing Secrets are and why expensive marketing consultants DON'T you to know about them, then read on. MARKETING MACHINE is my take on marketing, which is disruptive. Guaranteed, this book will change, not just one or two of your perceptions around marketing but ALL of your perceptions around marketing, and your approach to marketing in general. Marketing in this day and age has never been harder. Pre-internet age 25 years ago there were 468,000 registered businesses in the UK. Today there are 3.9m registered small businesses. Which means the Internet has made it easier to start a business and create an online presence, but every business sector is saturated by a factor of 10. There is ten times the number of people doing what you do. Which is why it is now so hard to be found online amongst all of that noise. Do you consider these any of the tools below to be "marketing": - Your website? - YouTube videos? - Instagram? - Email Marketing? - Blogging? - Networking? - Twitter? - Flyer/Leaflet Drops? - Facebook Ads? If you do, then you're wrong. These are simple tools we use to build brand awareness. Marketing is completely different. Marketing is all about nurturing prospects, building engagement, gaining their trust, providing value up front with no expectation of a sale at the end of it. MARKETING MACHINE

106 pages, Paperback

Published December 7, 2020

About the author

How I Work

My coaching programme was born out of a deep passion for business and personal development. I always strive to improve the efficiency and profitability within the companies I run. My 16 years experience in business helps my coaching clients on a daily basis within their businesses.

I believe the central core to my coaching programme can help ANY business. Making it more profitable and less stressful. I believe in working hard, all of the time, and ALWAYS being the coach.

My Background

From 18-22 I worked as a systems analyst for a medical devices company, helping them to grow from £1m to £1.5m turnover. During that time 5 people were made redundant due to the systems I introduced making the company more profitable.

From 2004 to 2014 I ran a successful design and advertising agency serving over 250 clients. I delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites and digital advertising.

Reviews

[Wayne Pitcher · Rating 5 out of 5]

A bite-sized and instantly actionable piece of gold

As always, Robin manages to deliver incredible insight and value in this book in a totally B.S free way that’s easy to follow and action. Robin also recommends some fantastic tools along the way which can help to make content creation as painless as possible. I would definitely recommend this book.

[Katie Gwilt · Rating 5 out of 5]

Really enjoyed this. A quick read with lots of actionable ideas and tools I want to look into further. The bonus sections will be useful too (definitely going to try the daily marketing checklist and maybe add my own extra things). Plus who doesn’t love a reading list!

[Nick · Rating 2 out of 5]

A strange one. In some ways this book is bloody brilliant. Really down to earth advice which is implementable. In other ways, it's nonsense and poorly written. Still, a quick read and some solid ideas to take away.