Data-Driven Marketing Content: A Practical Guide

by Lee Wilson

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide. Data-Driven Marketing A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created.

192 pages, Paperback

Published June 19, 2019

About the author

All I Have to Do Is Dream: the Boudleaux and Felice Bryant Story is Lee Wilson’s sixteenth book. She is a Nashville writer and intellectual-property lawyer whose nonfiction credits include a dozen books on intellectual-property law topics published by the Allworth Press imprint of Skyhorse Publishing, and the forthcoming So God Created Mothers: A Collection of Lively Quotations about Mothers and the Families They Love from independent publisher Two Creeks Press. All I Have to Do Is Dream is the second title from Two Creeks Press, which debuted in spring 2017 with Death of a Rhinestone Cowboy by Jenna Brown, the first in a female-sleuth fiction series.

Wilson’s intellectual property titles range from The Copyright Guide: a Friendly Guide to Protecting and Profiting from Copyrights (latest edition 2017), a handbook for anyone who creates, acquires, or exploits copyrights, to The Trademark Guide; Making It in the Music Business: a Business and Legal Guide for Songwriters and Performers; and Fair Use, Free Use, and Use by Permission: Using and Licensing Copyrights in All Media.

She is president of Two Creek Press, and for nearly a decade she was president of Magellan Press, whose titles included the Where the Locals Eat® series of U.S. restaurant guides, the “romantic cities” photographic guidebooks series (including Romantic New York City and Romantic San Francisco), and other non-fiction books. Wilson also compiled and published Women Hold Up Half the Sky: 285 Spirited Women and What They Said About Life, Love, Work, and Men. A previous small-run edition of All I Have to Do Is Dream: the Boudleaux and Felice Bryant Story (House of Bryant Publications), which included a DVD documentary movie of the same name, was published as a boxed-set compilation of songs written by the famous early Nashville songwriters.

Wilson has written for the Vanderbilt Journal of Entertainment Law and Practice and has published numerous articles on intellectual-property law for "CommunicationArts" magazine and the Publishers Marketing Association "Independent." She published biographical essays in Crossroads: A Southern Culture Annual 2009 (Ida B. Wells) and "Border States: Journal of the Kentucky-Tennessee American Studies Association" (Dorothy Dix). Wilson is a graduate of Rhodes College and the University of Tennessee College of Law. In private practice in Nashville since 1984, she served on the boards of the scholarly "Cumberland Poetry Review" and the Sinking Creek Film Festival, and was founding president of the Tennessee Writers Alliance.

For more information contact Lee Wilson, Two Creeks Press, P.O. Box 120847, Nashville, TN 37212; TwoCreeksPress@Hughes.net; 615/746-0219.