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Il pallone non entra mai per caso. Come imparare dalla squadra più forte del mondo a gestire con successo un'impresa
En estas páginas Ferran Soriano, quien tuvo un exitoso desempeño como Vicepresidente y Director General del F.C. Barcelona, expone con claridad cómo hacer de un club de fútbol una empresa exitosa, usando para ello las mismas estrategias, herramientas de gestión y sentido común que se usa en las grandes empresas del mundo.Soriano habla con amenidad de estrategia, liderazgo, desarrollo de equipos ganadores, gestión del cambio e innovación. Con ingeniosas comparaciones, expediciones a la selva o panaderías, acabamos sabiendo cómo Beckham fue el Mickey Mouse del Manchester United o cómo Zidane generó un tsunami de inflación en toda una industria.Con claridad, ejemplos indiscutibles y la ayuda de Goethe, Carles Puyol, Picasso, Eto’o, Michael J. Fox, Leo Messi, Carl Jung, Al Pacino, Guillermo de Ockham, el doctor House, Frank Rijkaard, Pep Guardiola o Ronaldinho, entre muchísimos más, el autor ofrece un cuadro completo de teoría, práctica, ejemplos y anécdotas.La pelota no entra por azar es no solo un texto imprescindible para todos aquellos a los que les interesa el fútbol (como gestores, entrenadores, jugadores o aficionados), sino también un libro revelador para cualquiera que desee llevar adelante un negocio o dirigir equipos en una organización.FERRAN SORIANO, nacido en Barcelona en 1967, es licenciado en Administración de Empresas y MBA. Tiene 20 años de experiencia como empresario, consultor y ejecutivo en más de diez países de Europa y América, en las industrias de productos de consumo, telecomunicaciones, aviación y fútbol. Fue Vicepresidente y Director General del Fútbol Club Barcelona en el periodo 2003-2008. Ha dado conferencias alrededor del mundo y escrito sobre fútbol y gestión. Actualmente es el CEO del Manchester City F.C. en Inglaterra y asesor del Consejo del Club América en México.
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First published January 1, 2009
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Displaying 1 - 26 of 26 reviews
June 8, 2018
Juntando negócios e esporte, Ferran escreveu um livro onde não apenas os amantes do futebol e empresários podem tirar grandes lições, mas sim qualquer pessoa que queira aplicar os métodos e as táticas utilizadas para reerguer o Barcelona em suas vidas pessoais e profissionais.
March 4, 2015
Excelente livro sobre futebol, negócios e marketing. É realmente uma aula de como se portar no mundo dos negócios.
March 10, 2022
Goated para quem gosta de gestão desportiva (ninguém gosta lol)
February 6, 2016
Bom livro, principalmente pra quem deseja trabalhar no âmbito empresarial e de intermediários no futebol. O livro mostra bons conceitos e ideias usadas pelo autor desde que começou a fazer parte da gestão do FC Barcelona, em meados de 2003.
June 6, 2021
Between 2003 to 2008, Barcelona FC underwent daring changes that quadrupled the revenue of the club, making it bigger than Manchester United, and laid the foundation for Pep Guardiola's golden era in Barcelona.
Published in Spanish in 2009 and English in 2012, Soriano offers management lessons from his experience at Barcelona during this period where he was a Board Member and acting CEO.
Takeaways
1. Having a strategy in running a club is paramount. Barcelona is a global brand. To retain this status, it needs to win regularly. The challenge is to do it profitably. Football is a perverse industry where players take the outsized rewards for little risk. The club carries the can.
2. Stadiums are a major source of revenue. Barcelona tripled revenues in five years. This included raising ticket prices, doing stadium tours and selling hospitality boxes. In Barcelona, it is quite amazing how season ticket fans would prefer to leave their seat empty than sell their seats on the open market. The seat is regarded as something personal. They will not move even if offered a better seat. They spend generations sitting next to the same people. That is the degree of attachment Catalonians have to the community and the club. Demand is very inelastic.
3. All big clubs target Asia (especially China and Japan) and the US as key growth markets.
4. Every team goes through a cycle. At different stages, the type of leadership required is different. When necessary, a club must not be afraid to change managers and players. Both are required to keep the squad fresh and hungry for more.
As a management book it was ok. What I enjoyed was learning the management side of the football house including the strategies to build a global brand, to quadruple revenue, to build a team of players that win regularly and to make the club motto "mes que un club" or "more than a club" relevant to the world.
Soriano was part of the Laporta Group that was voted out in 2010. Barcelona has since seen both its performance on the field and its financial position diminished. Laporta has just been reelected to fix the club after the last few years under Bartomeu.
Ferran Soriano is today the CEO of the City Group.
Published in Spanish in 2009 and English in 2012, Soriano offers management lessons from his experience at Barcelona during this period where he was a Board Member and acting CEO.
Takeaways
1. Having a strategy in running a club is paramount. Barcelona is a global brand. To retain this status, it needs to win regularly. The challenge is to do it profitably. Football is a perverse industry where players take the outsized rewards for little risk. The club carries the can.
2. Stadiums are a major source of revenue. Barcelona tripled revenues in five years. This included raising ticket prices, doing stadium tours and selling hospitality boxes. In Barcelona, it is quite amazing how season ticket fans would prefer to leave their seat empty than sell their seats on the open market. The seat is regarded as something personal. They will not move even if offered a better seat. They spend generations sitting next to the same people. That is the degree of attachment Catalonians have to the community and the club. Demand is very inelastic.
3. All big clubs target Asia (especially China and Japan) and the US as key growth markets.
4. Every team goes through a cycle. At different stages, the type of leadership required is different. When necessary, a club must not be afraid to change managers and players. Both are required to keep the squad fresh and hungry for more.
As a management book it was ok. What I enjoyed was learning the management side of the football house including the strategies to build a global brand, to quadruple revenue, to build a team of players that win regularly and to make the club motto "mes que un club" or "more than a club" relevant to the world.
Soriano was part of the Laporta Group that was voted out in 2010. Barcelona has since seen both its performance on the field and its financial position diminished. Laporta has just been reelected to fix the club after the last few years under Bartomeu.
Ferran Soriano is today the CEO of the City Group.
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May 18, 2023Ferran Soriano, ex vicepresidente económico del Barça con Joan Laporta y que ahora trabaja para el Manchester City, plasma en este libro su visión empresarial del fútbol. La obra puede ser atractiva tanto para los aficionados al balón como para los que estén más interesados en la gestión y dirección de grandes empresas. Abstenerse afectados por el cierre de Spanair.
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Puedes encontrar esta review en el #Panenka24. Disponible en
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Puedes encontrar esta review en el #Panenka24. Disponible en
tienda.panenka.org.
August 28, 2025
Lo que más rescato de este libro es una visión empresarial del mundo del fútbol. Nos lleva a las entrañas corporativas y financieras que dieron la base a un equipo de época en los años 2000.
El énfasis en cómo estructurar un equipo ganador nos da la oportunidad de aprender de este caso y que desde el deporte siempre podremos encontrar una analogía, una visión enriquecedora que podremos adaptar hacia cada uno de los sectores en que estamos laborando.
El énfasis en cómo estructurar un equipo ganador nos da la oportunidad de aprender de este caso y que desde el deporte siempre podremos encontrar una analogía, una visión enriquecedora que podremos adaptar hacia cada uno de los sectores en que estamos laborando.
January 2, 2021
Appropriate introduction into business aspects of football world based on the examples from Soriano's career as VP of Barcelona.
What I'll remember for sure is that he kept his word. In one of the chapters Soriano mentioned that football holding groups may be a thing in the future (e.g. RB or CFG) and he was right. He even built one.
What I'll remember for sure is that he kept his word. In one of the chapters Soriano mentioned that football holding groups may be a thing in the future (e.g. RB or CFG) and he was right. He even built one.
May 18, 2024
Varios años me costó conseguir este libro en físico, pero valió la pena la espera. Una gran historia que conecta experiencias y analogías del fútbol pero con suma relevancia en la vida, la gestión empresarial y personal. Es un libro práctico, casi que de consulta. Me encantó, lástima que hoy el Barcelona está lejos de lo que se describe en este libro.
June 8, 2017
This is for those who want to combine the two worlds - Sports and Management. The primary focus is on Barcelona FC and Football but for sports enthusiasts, this would serve much better than management lessons from schools or self help books.
May 4, 2018
Buen libro sobre marketing; estrategias de negocio y fútbol
August 20, 2018
Excelente.
January 17, 2020
Qualche retroscena e intuizione su come gestire una squadra di calcio.
August 22, 2021
Livro baseado na gestão do Barcelona de 2003 a 2008
January 4, 2022
Top. Da leggere
April 3, 2021
Excelente. Un libro para todos los que nos apasiona el deporte y nos interesamos por la buena gestión de instituciones deportivas.
August 25, 2013
İlk 70 sayfa pazarlama markayı geliştirme vs. gibi konularda iyi bilgiler olamasına rağmen ben alıcısı değildim. (Unicef anlaşması vs.) Ama 70'ten sonra takım içi bilgiler de geldi, baya bi şey var. Niye Rijkaard veya Pep seçildi vs gibi...
August 2, 2015
Very interesting book! Shares the "secrets" of football management on the view of one of the most successfull executives of the sport! Discovering why Barcelona sold Ronaldinho and how the club conducted the process who led for Guardiola hiring were good surprises from the book.
March 13, 2016
Muito interessante. Lido quando estava no ensino médio ainda, decidindo qual faculdade fazer. Sem dúvida teve uma parcela na minha escolha. Bônus: O livro é material recheado para o repertório de conversas com pessoas na área de negócios.
November 13, 2011
Very good book on football management. Why Chelsea lots the Champion´s league final and other insights, by one of Barcelona´s main executives.
May 30, 2013
Mi aspettavo qualcosa in più. Pochi spunti degni di nota, il resto è sul banale.
November 13, 2014
Excelente.
February 5, 2016
great book.
January 6, 2016
really good book about management in football. It demonstrates how even football may become a science and a rational field for competition
April 12, 2017
Livro excelente!
Embora fale sobre futebol (mostrando como o time do Barcelona saiu do 13º para o 2º faturamento do mundo com resultados esportivos fantásticos!) o livro é voltado para a gestão em geral. É um manual prático para diversas situações empresariais. Quem se interessa por futebol vai amar e quem não se interessa vai passar a olhar para o futebol com outros olhos! Recomendo!
Embora fale sobre futebol (mostrando como o time do Barcelona saiu do 13º para o 2º faturamento do mundo com resultados esportivos fantásticos!) o livro é voltado para a gestão em geral. É um manual prático para diversas situações empresariais. Quem se interessa por futebol vai amar e quem não se interessa vai passar a olhar para o futebol com outros olhos! Recomendo!
April 18, 2017
Excelente libro para cualquier emprendedor y empresario.
Displaying 1 - 26 of 26 reviews