Fast Company the Rules of Business Fast Company the Rules of Business Fast Company the Rules of Business

by John A. Byrne, Fast Company

From "The Rules of Business" Rule #1 The first rule of business is the same as the first rule of Adapt or die. "What getsmeasured, gets done."-Peter Drucker Rule #8 Nothing is more overrated than a new idea. Ideas by themselves are worthless. It's what you do with them thatmatters. "Bet on the jockey, not on the horse." -Malcolm Forbes"Best practicesusually aren't."-Christopher Locke, co-author, "The Cluetrain Manifesto"Rule #49 If it is not right, don't do it; if it isnot true, don't say it. "If you think you're too small to have an impact, try going to bed with a mosquito in the room."-Dame Anita Roddick, founder, The Body Shop In "THE RULES OF BUSINESS," Fast Company's renowned editor in chief, John Byrne and the writers and editors of Fast Company, distill the majorideas and principles of the world of business into fifty-five essential rules. These rules are elaborated on and enhanced by quotes and insights from over 200 business leaders, practitioners, and thinkers into what is sureto be an essential desk reference for managers, professionals, and executives-to-be. Published on the tenth anniversary of the magazine, "FAST COMPANY'S" "THERULES OF BUSINESS" features the essential principles behind today's most important business topics, from customer service to innovation, from strategic thinking to leadership and management. The bookintroduces each category with a two-page commentary, and weaves two to four essential rules throughout every chapter. At the end of each chapter a boxed, bulleted "Fast Take" section gives readersspecific takeaways they can use in their day-to-day work. The heart of each chapter, however, is the quotes and insights on the subject culled from the great minds in business, both living and historical-leadersand thinkers such as Machiavelli and Jack Welch, Adam Smith and his invisible hand and Tom Peters on marketing Me, Inc., Michael Porter on (what else?) strategy and A.G. Lafley, Jeff Bezos on the perils of hiring the wrongperson and Bill Gates on the value of information technology, Anne Mulcahy and Warren Buffett, and many more."FAST COMPANY'S" "THE RULES OF BUSINESS"is the ultimate desk reference.

240 pages, Kindle Edition

First published January 1, 2005

About the author

John A. Byrne is an American journalist, author and the CEO of C-Change Media Inc. Byrne is known as the editor-in-chief first at Fast Company Magazine and then businessweek.com, he was also the executive editor of Business Week magazine.