Navigate: Selling the Way People Like to Buy

by Dustin Hillis

This book will provide all sales people, from the novice to the seasoned professional, with tools to maximize sales efforts and bring success to new heights. Learn the four buying styles, learn to apply principals that draw buyers in, learn to relate to personalities that differ from your own, learn to communicate, connect, and succeed! Successful people are made - not born...Are you success in the making?

Genres: Business

133 pages, Paperback

First published January 1, 2009

Reviews

[Andrew Smith · Rating 3 out of 5]

Insightful in some ways. I found this book to be interesting but as I read it many of the items seemed dated. It is not an old book by any means but some of the generalizations of people did not seem currently if ever accurate more than from a cursory perspective. I took caution in my reading and after completing the book was less than expected. I actually got more out of several other psychology books. (Yes, this is a sales book but it tries to lump people into boxes)

3 of 5 stars just because I enjoyed the role plays.

[Arash Narchi · Rating 4 out of 5]

Dustin breaks down 4 different buying styles individuals have.
Fighters, Detectives, Entertainers and Counselors.

Definitely not the first sales book you should read but once you have some skin in the game it really helps to understand behavioural cues that these people to have learn to better communicate for their needs the way they want to hear it.

Great quick read.

[Travis · Rating 4 out of 5]

I am excited to try to review the concepts in this book and learn how to better connect with people. A good read.

[Cornelius Roemer · Rating 4 out of 5]

Good intro to general sales concepts and how to adjust to different buyers. Some really terrible passages in there where the author thinks if you listen intently you get bigger ears, for example. So needs to be taken with a pinch of salt.

[Joosep · Rating 4 out of 5]

Great book about F2F sales and communication.

[Kristjan · Rating 5 out of 5]

Great book. Found many useful techniques how to deal with my customers, relationships and everyday communication.