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Persuasion Mastery: 500 Practical Lessons in the Psychology of Sales
The REAL Psychology of Persuasion Sourcebook! Everyone needs to read this encyclopedia of persuasion. It gives you the combined wisdom of a panel of sales professionals and psychological consultants. It is written from a sales perspective, but applies to all of life. This book explains each persuasion skill in a small fraction of the time most training programs require. There is no wearisome padding or long-winded story-telling, only practical information. The examples are refreshingly real-world. The author is an enthusiastic and successful life insurance salesman, sharing his experiences and hard-earned lessons.
547 pages, Paperback
First published July 19, 2009
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Displaying 1 - 3 of 3 reviews
September 18, 2010
Great book on the mechanics of selling/persuasion. A little too detailed and long winded. However if you want a bible on the 'how to' of selling this book is it. Be prepared to trudge through some parts of it. I am about half way through and don't know if I will ever finish all of it.
April 28, 2015
Really helpful!
February 19, 2015
terrible, full of typos, useless
Displaying 1 - 3 of 3 reviews