Unrelenting Innovation Lib/E: How to Create a Culture for Market Dominance

by Gerard J. Tellis

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

Genres: Business

Audio CD

First published December 5, 2012

Reviews

[Ansari · Rating 4 out of 5]

I took a lot of notes from this book. So much things that I didnt encountered before. One that came to mind is on Kodak. While the company failed to quickly adapt to digital photography, the author pointed out that Kodak actually had over 1k patent on digital technology under its belt, and had long invented digital camera many many years before it went mainstream. They had the skills and knowledge, but failed to steer away to the digital direction.

Overarching principle stressed on innovation is company culture. Macrotheories and microtheories that foster or blocks innovation. Overall, great book to delve into the topics on innovation.

[Marshall Pick · Rating 4 out of 5]

Spectacular business book looking into inspiring innovation to build a culture. Best part is, he doesn't tell you HOW to innovate just guides you in the direction if a culture that is bound to innovate.

Highly recommended for entrepreneurs and top level execs.