Cutlip and Center's Effective Public Relations

by Glen M. Broom

Effective Public Relations, 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

Genres: Reference, Business, Communication

486 pages, Paperback

First published January 1, 2008

Reviews

[R. · Rating 4 out of 5]

I thought about giving this a 3 star rating, but when I compare it to other textbooks that I have read cover to cover in the past this was better than most so it gets a four star. The lack of a star is for the lack of practical examples of things. I'd like to have seen more formatting examples, press releases and things of that nature coming from the private sector. I have plenty of examples of things from the military public affairs community but I don't want to draw strictly from them when trying to determine best practices and search out innovative and effective techniques.

If nothing else, this is a fantastic overview of the entire career field and does a good job of explaining it's importance, it's role in government, the private sector, and it's history since it began to organize as an actual career in the United States.

If you aren't working in or planning to work in the industry then I'd say this book is not for you at all.

[Isak Ojala · Rating 3 out of 5]

As a book for professional communicators it was not written very well. It was difficult to read and over complicated.

[Ameerah Palacios · Rating 5 out of 5]

Great for PR professionals!

[SJ Brown · Rating 4 out of 5]

I had to read this for accreditation. Lots of great info for PR pros.