The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

by Mike Stevens

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.

Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right.

Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to

· How they got started, what worked then and what works now
· The importance of building a community and how to use data
· When to consider going multichannel
· Why you need a bulletproof brand
· Navigating funding, margins, growth, customer service and product development and more

For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

224 pages, Hardcover

Published May 31, 2022

About the author

Mike Stevens served his entrepreneurial apprenticeship on the start-up team at innocent drinks before co-founding the good-for-you confectionery company Peppersmith.

After scaling and selling Peppersmith, Mike now writes, advises, mentors and consults. Say hello on twitter @openmikestevens.

Reviews

[Tanzim · Rating 5 out of 5]

Packed full of a range of case studies of well known brands, to lesser known success stories, and emerging challengers.

It helps provide an initial framework for challenger food&drink brands. A blend of the tactical and strategic choices made by companies, as well as the birthing moments of the companies, the trials and tribulations they face and the lessons from those journeys.

Ultimately it's a framework and prpvides insights into the key questions companies ask themselves. And most of the time it's likely a relentless focus on the customer, than themselves!

It's not about the answers they come up with, but their approach and way of thinking which I found most useful.


Stay blessed,
Tanzim

[Vishnu Priya · Rating 4 out of 5]

Its a really good read especially for entrepreneurs in DTC, FMCG etc. Its got several stories of businesses, what worked, what didn't, how the business started and how its going.

Being a DTC business owner myself, I was able to relate to a few examples and even use some ideas in my business.

Its also simple and easy to read.