Wheels on Fire

by David Waller

When German auto manufacturer Daimler-Benz and Chrysler formed DaimlerChrysler in 1998, it was the biggest merger of industrial companies in history. In this text, independent journalist and business consultant Waller presents a history of the merger, analyzing its successes and pointing out what could have been done differently. The text is based largely upon interviews with DaimlerChrysler CEO Jnrgen Schrempp and other inside sources. Distributed in the U.S. by Trafalgar Square. Annotation c. Book News, Inc., Portland, OR (booknews.com)

320 pages, Hardcover

First published February 28, 2001

Reviews

[Suz · Rating 5 out of 5]

A comprehensive and insightful look into the dawn and dusk of an American conglomerate and its struggle to adapt to competition in the new world of automotive business at both the manufacture and retail ends.