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304 pages, Hardcover
First published January 1, 2010
If you can press through the Leo Buscala peace, love, and understanding seared crust, there is substantial meat here. Robbins’ early chapters biography documents a life that included a fortune refused (Robbins repudiated his father’s Baskin-Robbins ice cream wealth), a fortune earned (Robbins sold millions of diet books which likely don’t feature steak tartar and ice cream) and a fortune stolen (Bernie Madoff made off with the second fortune). Perhaps unique among biographies, this one is actually too short and leaves some potentially intriguing areas unexplored. Were there times he regrets forsaking the ice cream money? Does he feel his amassed good karma should have prevented the theft of his book money or the tremendous challenges his twin grandchildren faced? How do you spend 10 years living in a handmade shack on an isolated British Columbian island and remain sane? These chapters are fascinating and are a must read.
However, you can skip the middle. After his life story Robbins gets down to the manifest purpose of the book: to teach the world’s legion of newly minted paupers (how are you doing with that mortgage?) how to live like a hippy (”the new good life”). The advice differs inconsequently from what you could learn in an afternoon on Yahoo Finance. Like every diet book can be boiled down to ”don’t eat so damn much”, Robbins advice is not to spend so damn much. Not that the advice is bad, it is probably knowledge you already store in your head and don’t apply to your daily life. The practical portion of Robbin’s prescriptions becomes more and more pedestrian until it reaches its nadir with a sweet potato recipe (apparently they are cheap…and local and organic and free range and not tested on animals…).
Eventually Robbin’s goes macro and redeems himself. In talking about the planet’s deteriorating environment he willingly discusses the biggest taboo in the sea of environmental books – population control. Nearly without exception those out to ”save the planet” dance around the fact that sustainably providing clean food, water and energy for the 7 billion humans already here is a near impossibility to say nothing of the 2-3 billion on the way over the next couple of decades. He also redeems himself by recognizing that nearly all the consumer products sold as ”organic”, “natural”, “pure” or otherwise green are effectively conventional products greenwashed and marked up 25%. He takes pains to flag those products, particularly cleaning and cosmetic products, that actually are made of natural ingredients as well as to suggest natural replacements (apparently you can do just about anything with vinegar) to chemistry’s grandchildren.
The final portion of the book is filler in the form of long-form platitudes about the earth, humans’ place in it and how we interact with one another. The manifesto covers the full environmentalist platform but suggests no new planks. Likely Robbins is more persuasive both in person and not at the end of an overlong treatise on the subject.
In short, read the early biographical stuff and skim the rest for topics of interest.