Big Idea

by Wang Shaoqiang (editor)

Originality is the soul of advertising. Based on such a fact, Big Idea is dedicated to showcasing the most creative and original advertising works of prestigious advertising agencies and outstanding practitioners across the globe. All featured works are divided into clear categories such as Cyber, Outdoor, Print, Film, Press, Poster and Design. With winning works from international advertising competitions, such as the Cannes Lions International Advertising Festival, Asia-Pacific Advertising Festival, London International Advertising Festival, D&AD Global Award, Epica and Mobius Awards. This book is an informative source for professionals and amateurs as well as all who take great interest in the top international advertising.

400 pages, Hardcover

Published December 1, 2008

About the author

Shaoqiang Wang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.