How to Do Your Own Focus Groups: A Guide for Trial Attorneys

by David A. Ball

How to Do Your Own Focus Groups, is an easy-to-follow book. Written by leading jury consultant and best-selling trial advocacy author David Ball, it shows you how to organize and direct your own focus group from deciding what kind of focus group best fits your case to selecting the focus-jurors, to analyzing your conclusions. The book is designed so that attorneys can easily start conducting their own focus groups or find trial consultants for hire to run them. The book comes with a CD-ROM that includes sample schedules, letters, forms and questionnaires that you can easily import to your own word processing program and adapt to your focus group.

166 pages, Paperback

First published October 1, 2000

About the author

David Ball, Ph.D., is a nationally known jury and trial consultant. As President of Jury Watch, Inc., he has worked on hundreds of civil and criminal cases providing focus groups and mock trials as well as guidance in jury selection, case analysis and presentation, courtroom communications, and damages strategies. He has taught law students at a number of law schools including Duke University; Wake Forest University, the University of North Carolina, the University of Minnesota, and Campbell University. He also teaches trial advocacy skills to attorneys across the country for NITA, ATLA and other organizations. Dr. Ball is featured in the video Do Your Own Jury Focus Group distributed by NITA. He is headquartered in Durham, North Carolina.