Customer Experience For Dummies

by Roy Barnes

Customer engagement can generate sales growth, competitive advantage, and profitability. Companies must be relevant and add value to win and retain customers. "Customer Engagement For Dummies" covers: engaging customers through their channel(s) of choiceimplementing social and mobile engagement strategieslistening to your customers and providing feedback on the feedbacktaking a holistic view of your customers across channels: becoming trustworthy and transparent to your customerscutting across your internal silos to focus on customers

Genres: Business

1 pages, Audio CD

First published February 24, 2014

Reviews

[Silvio Pellas · Rating 2 out of 5]

Too basic

I felt it was too basic. The part about customer journey mapping was OK. The rest lacked depth and specificity.

[المهند السبيعي · Rating 4 out of 5]

A good book as a start, it will give you for sure the breadth of knowledge but not the depth, however for people who joined this field recently I would highly recommend it.