Essentials of Entrepreneurship and Small Business Management

by Thomas W. Zimmerer, Norman M. Scarborough

A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. An entire chapter devoted to E-commerce and the World Wide Web provides readers with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. New Chapter Two, Inside the Entrepreneurial From Ideas to Reality provides readers with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Companion Website (www.prenhall.com/scarbzim) allows readers to use this site to link to examples in the text, understand the example and the business principles it teaches and also to see how the company works. A logical, “real-world” approach equips readers with lots of real-world examples of small companies throughout as well as information to launching and managing a small business. An excellent resource for small business managers and entrepreneurs.

Genres: Business, Reference, School, Entrepreneurship, Management, Business Strategy

624 pages, Paperback

First published July 1, 1997

Reviews

[Patti K · Rating 4 out of 5]

I read this for a class on forming a small business. It's an excellent resource. The layout is pretty easy to read and for a textbook, it wasn't bad. I liked that there were often 'entrepreneurial profiles' throughout each chapter and section, typically very relevant to the topic at hand. The chapter is both summarized at the beginning and end - the beginning gives you what you WILL be learning from the chapter (and should retain) and the end summarizes with more detailed blurbs and even questions.

Overall, a great book. The professor noted that he hoped we would keep the book; I know I will.

[Jon Chin · Rating 5 out of 5]

It's extremely useful and well-written.

[Lory Marshall · Rating 5 out of 5]

I actually enjoyed this one :-)

[Hunny · Rating 2 out of 5]

A good book to read

[Zarul Affendi · Rating 4 out of 5]

dwee

[Yu Sandar]

small business is important

[Ali]

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[Awais]

good

[Amanda Saxton · Rating 4 out of 5]

Well written, really easy reading for a text book and very helpful in terms of business terminology and application of the concepts.

[Phillip · Rating 5 out of 5]

well written and helpful book that helps entrepreneurs how to mantain or grow their businesses, also inspires aspiring entrepreneurs and equip them with vast knowledge on how to run busisnesses

[Muhammad Musa · Rating 5 out of 5]

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[Fredrick Kibuli]

none

[CRISTINA PEREGRINO · Rating 5 out of 5]

es un buen libro