Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

by Muzafer Sherif, Carl I. Hovland

The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.

218 pages, Hardcover

First published January 22, 1981

About the author

Turkish-American social psychologist