Corporate Radar: Tracking the Forces That Are Shaping Your Business

by Karl Albrecht

Discusses how companies can safeguard their competitive positions by analyzing events, trends, and forces that could alter their business future

Genres: Business

258 pages, Hardcover

First published January 1, 1999

About the author

Dr. Karl Albrecht is an executive management consultant, coach, futurist, lecturer, and author of more than 20 books on professional achievement, organizational performance, and business strategy. He is listed as one of the Top 100 Thought Leaders in business on the topic of leadership.

He is a recognized expert on cognitive styles and the development of advanced thinking skills. His books Social Intelligence: The New Science of Success; Practical Intelligence: The Art and Science of Common Sense; and his Mindex Thinking Style Profile are used in business and education.

The Mensa society presented him with its lifetime achievement award, for significant contributions by a member to the understanding of intelligence.

Originally a physicist, and having served as a military intelligence officer and business executive, he now consults, lectures, and writes about whatever he thinks would be fun.

Reviews

[Ewa · Rating 3 out of 5]

Good read, or maybe rather "skim" as this book rehashes plentitude of classic business concepts. All in all, sheds light at the importance of always considering the outside environments (customer, economic, social, legal, political, etc.) and examining ebbing, flowing and evolving trends rather than only looking inside the boundary that defines ones business. Filled with applicable nuggets pertaining to marketing strategies and understanding the consumer. I like how the author emphasizes the interconnectedness of the components that comprise the multi-dimensional realm of a business that exists in a time. Reading the book, one can't help but become acutely aware of the dynamics and volatilities that can both serve as threats and opportunities, depending on level of insight. Useful and thoughtful material, though a bit broad and diluted in certain areas.