The Surprising Solution: Creating Possibility in a Swift and Severe World

by Bruce Piasecki, Patricia Aburdene (Afterword), George Dallas (Afterword)

"Bruce Piasecki's underlying theme in The Surprising Solution—that business can and will lead our society into this new and better world—is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability."― Vance D. Bell | Chairman and CEO, Shaw Industries Group, Inc. The world today is more swift, more severe…and has never been more full of opportunity. The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising. The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time. Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.

316 pages, Paperback

First published November 1, 2009

About the author

NYT bestselling author, speaker, advisor on shared value and social response capitalism. For more thoughts find me on Medium at http://brucepiasecki.medium.com