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Effective Business Communications

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The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

640 pages, Paperback

First published January 1, 1997

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About the author

Herta A. Murphy

7 books57 followers

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Displaying 1 - 23 of 23 reviews
1 review
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April 19, 2016
I will read this book then i will take command of business communication
1 review
March 18, 2019
How can i read this? There is no book just a profile of book
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56 reviews7 followers
May 25, 2019
I read in my Bs Accounting and Finance 3rd semester
1 review
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October 28, 2020
This would help me to increase my Communication skills
1 review
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December 31, 2020
its a good book
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1 review1 follower
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September 6, 2016
i gain a meaningfull knowlede
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February 25, 2018
i want to read this book
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Displaying 1 - 23 of 23 reviews

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