Google Analytics

by Jerri L. Ledford, Mary Tyler, Joe Teixeira

Get the most out of the free Google Analytics service--and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics--3.0--and explains the concepts behind this amazing free tool.

You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.


Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Genres: Nonfiction

432 pages, Paperback

First published September 12, 2006

About the author

Jerri Lynn Ledford's first foray into writing was writing plays for bored kids whose families also happened to be stationed on the military installation at Guantanamo Bay, Cuba. Since then, she hundreds of poems, articles, books, and stories. But it wasn't until 1994 that Ms. Ledford decided to turn her passion for writing into a career.

By 1998 Ms. Ledford was writing articles, news stories, and reports full time. She went on to write 19 non-fiction books, and her debut novel, Biloxi Sunrise, a suspense thriller, was released in October 2011.

When she's not writing, Ms. Ledford can always been found with a book, camera, or iPad in her hand. She studies whatever subjects strike her fancy, and she loves to spend time at the beach with her daughter, Jennifer, her husband , William, and her three dogs.

Reviews

[Diana · Rating 5 out of 5]

Maestria

[Brad Felix · Rating 2 out of 5]

I skimmed this book as it appears to be outdated. While some of the core concepts remain unchanged, the Google Analytics UX has changed so much as to make the step-by-step instructions included in this book irrelevant.

[D.]

Google Analytics by Mary E. Tyler (2006)

[Gracey · Rating 4 out of 5]

Very informative!

[Bianca · Rating 4 out of 5]