Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more
"Sell Futures Not Features is my method for helping YOU overcome your fears of rejection, find people who love your product and uncover hidden desirable benefits, to your products and services, that are SO compelling, you can’t help but sell them." -Mike Killen No matter your sales experience or how much you’ve sold in the past, you’ll learn how to sell more products and services for whatever price you want. The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell and they’re uncomfortable with the sales processes they’ve been taught.
this is a master piece in business psychology, I feel so so much smarter now than before. This book will help me deal with my imposter syndrome that I have suffered like so many others. I have tested the theories on Closing and seen immediate results. “ you must close your customers, otherwise you are letting down so many people” Thank you Mike for gifting us all this knowledge. Asante sana for kenya. Sam.
Just straight-to-god honest book that if you are brave enough to implement will change the dynamics between those you serve, the products you sell and you.
I enjoyed reading this book because it’s clearly written to help me understand the transformation that my services can bring to my clients and stop talking about what’s included in my web design projects. I’ve highlighted a lot of nuggets on this book that I want to go back to and try to implement on my services definitions. I recommend this reading if you need to learn to write your marketing and sales messages clearly showing the benefits of services to our customers .
You know how it feels... When your prospects says these words" let me think about it". And you justify this by saying that... "Sales is tough" Michael laid down a jaw-dropping walkthrough. All you have to do is follow the steps mentioned in the book. And there you are... Killing Every sales deal. Selling is not that tough 😅