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132 pages, Paperback
First published January 1, 1926
“had been known and generally disapproved of, but nothing was done until the girl’s discarded lover, who had wanted to marry her and who felt personally injured, took the initiative. This rival threatened first to use black magic against the guilty youth, but this had not much effect. Then one evening he insulted the culprit in public — accusing him in the hearing of the whole community of incest and hurling at him certain expressions intolerable to a native.”
“Ratner precisely tried to circumvent the Symbolic and ‘tell it how it is’, describing the inexpensive jewelry his shops sold as ‘crap’ in an after-dinner speech. But the consequence of Ratner making this judgment official were immediate, and serious - £500m was wiped off the value of the company and he lost his job. Customers might previously have known that the jewelry Ratners sold was poor quality, but the big Other didn’t know; as soon as it did, Ratners collapsed.”