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Born Rich: Maximizing Your Awesome Potential

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Bob Proctor is known throughout the personal development world as the master thinker. When it comes to systematizing life, no one else comes close. He is simply the best. Bob Proctor collects thoughts and strings them together in exquisite arrays; one thought leading logically to the next until a whole method has been constructed. In Born Rich , Bob Proctor has done it again, this time taking you step by step to the surprising discovery that success is not always reaching out for something that you don’t have but rather only reach­ing over and rearranging the pieces that are already there. His no-nonsense instruction will guide you in unlocking your infinite potential and realize your inner-millionaire. Use this book as a manual for personal and financial fulfillment as you instantly apply the conclusions to your own life. If you are looking for a road map to start building a new life that you now only dream about, this is a must read book. The incredible insights and Proctor’s nuggets of wisdom will change your mindset and the way you think about money and your life. It will begin to impact you long before you reach the last chapter. ”Everyone is born rich, sometimes we are a little short of cash.” – Bob Proctor

198 pages, Paperback

Published March 14, 2023

86 people are currently reading
79 people want to read

About the author

Bob Proctor

265 books429 followers

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Displaying 1 - 7 of 7 reviews
Profile Image for Kamp Woods.
Author 2 books63 followers
October 24, 2025
This was my first read from Bob Proctor after finding his speeches randomly and it was very informative and enjoyable. I would put this book within the same category of Think and Grow Rich. It is one of those ones that is life changing and worth re-reading more than a couple times.

One of my favorite chapters was the one titled Let Go and Let God. I really liked how the book instructed the reader to reframe their own self image and emphasized the power of visualization. Everything we see in the physical world once started as an idea in someone's mind.

Overall, this book was refreshing compared to other more recent titles in the self-help space and I will be suggesting it and re-reading it myself throughout my years.
Profile Image for Julie Parks.
Author 1 book84 followers
June 28, 2025
Bob Proctor has come to sound like a familiar grandpa figure in my head. Having seen him in The Secret movie and read a few of his books, I feel like I know him personally somehow.

This book is your wealth consultant. And Proctor's done a really good job at making it descriptive and engaging. He's going really deep with all his idea explorations and examples. And he does it in a tone that's both educational and also super friendly.

Reading his books feels like talking to the actual person.

One of my favorite self-help books!
2 reviews
April 21, 2024
Bob Proctor at his best.

Life is controlled and manifested by our thoughts. What we choose to believe fully is what we get. This book is essential reading if you want change your outcomes. Richness is not just money but the intangible wealth of a life lived well. This book can set you on that path.
7 reviews
July 7, 2023
Great book

Such a great book. Opens up my mind on what's possible. I will be reading this book a couple times a year going forward.
Profile Image for Karen Putz.
Author 32 books33 followers
September 4, 2025
I loved every page!

This was my first Bob Proctor book and I’ve already started another. This book is gold when it comes to reframing your mind and your life for abundance.
3 reviews
November 2, 2025
loved it

I found a lot of new approaches to old ideas. I wish I would’ve found this book decade to go. I would definitely be a lot further in my journey.
297 reviews2 followers
December 18, 2025
outstanding. practical steps that, if taken, will change your life.
Displaying 1 - 7 of 7 reviews

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