Stop Listening to the Customer Lib/E: Try Hearing Your Brand Instead

by Adam Ferrier

What if instead of wanting to fix our weaknesses, you embraced them, worked on them and even celebrated them. For it's in our weaknesses that our true character lies and that is our real point of difference to others. Humans have an inbuilt negativity bias where we code negative information more deeply than positive information and author Adam Ferrier shows you how to accept and amplify your weaknesses and use for your personal and professional advantage. In a world where anxiety is on the rise with the pressure to have it all, this book shows readers how to relax a little and realise that your weaknesses are the most valuable assets you have.

Audio CD

Published June 9, 2020

Reviews

[Alexandria Blaelock · Rating 5 out of 5]

Worth reading just for the explanation of IKEA, but heaps of info about marketing from the inside out.