A sartorial history of the working class is not a new concept, and while this is more of a collection of reminiscences than a straightforward social history it is excellently done, with the verve and snappy pacing that is Hewitt's trademark. Of particular interest is the attention given to Casual culture, which is usually written off as a passing fad among football hooligans. Here, it is shown in its true light, as a complex and sophisticated culture, unique for its northern origins and the fact that it had no attached music scene.
There is, however, far more going on in this book than Adidas Samba trainers and Fila trakkie tops. The Mod scene is of course dealt with in detail, as is its transformation into the Smooth and Suedehead scenes, which in turn solidified into Skinhead. The crossover and respect between Rastafarian and Skinhead cultures is dwelt upon too - another rarity and a welcome change from the usual revisionist laziness which simply seeks to pit the two sides against each other. Indeed, the mutual contributions made by black and white working class cultures are one of the themes of this book, from the idolisation of American jazz musicians in post war Soho to the Two Tone movement of the late 70s.
Punk is touched upon only lightly, due to it being a predominantly middle class phenomenon. Instead, the London club scene of the time is examined, with lunchtimes discos popping up all over the place and attracting a bewildering mix of people. The Northern Soul scene also makes welcome appearance, and the accounts of the extraordinary lengths to which competing dj's would go to hide the sources of their imported discs is worth the cover price alone.
So there we are. From post war Soho to Shaun Ryder's curtain haircut - it's a fascinating, intelligent and compelling read. Why on earth you wouldn't buy this book if you have even the vaguest interest in this subject is beyond me.