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The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win
Need to take a product launch from zero to sixty in no time flat? Written by one of the industry’s leading product marketers—for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.
Say goodbye to hypotheticals and droning textbooks. This quick guide to product-launch execution is chock-full of examples from the field, tactical steps, and real-world templates you can download and use for yourself to launch any product with ease and confidence.
Learn how to conceptualize your launch from A to from asking the right questions to measuring results and driving adoption post-launch. Discover proven strategies to gather a great team, overcome setbacks, get the buy-in you need at every level, and hit your launch date with resounding success.
No matter what stage you’re in today, for any company large or small, open The Pocket Guide to Product Launches for helpful tips you can apply immediately.
Say goodbye to hypotheticals and droning textbooks. This quick guide to product-launch execution is chock-full of examples from the field, tactical steps, and real-world templates you can download and use for yourself to launch any product with ease and confidence.
Learn how to conceptualize your launch from A to from asking the right questions to measuring results and driving adoption post-launch. Discover proven strategies to gather a great team, overcome setbacks, get the buy-in you need at every level, and hit your launch date with resounding success.
No matter what stage you’re in today, for any company large or small, open The Pocket Guide to Product Launches for helpful tips you can apply immediately.
188 pages, Kindle Edition
Published January 17, 2023
60 people are currently reading
178 people want to read
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Displaying 1 - 8 of 8 reviews
January 28, 2023
I wish I had this book back to 2015
Great book with real work experience, insightful guidelines and templates for not only PMMs who are just starting out career, but also seasoned PMMs to fill a gap.
Great book with real work experience, insightful guidelines and templates for not only PMMs who are just starting out career, but also seasoned PMMs to fill a gap.
October 14, 2023
I wrote this book to help those who need to handle a product launch get a head start and execute with confidence. It’s based on my real life experience managing over 250 launches at companies like Google, Adobe and more. In addition to the book, Ive included tried and true templates for you to download and get started immediately. I’ve heard from newbies and seasoned pros that this has been a helpful resource that many keep on their desk as a frequent reference. I hope you enjoy!
May 31, 2023
really great actionable book
Love all the advises given, even though I have done a tons of launches over the course of my career
Love all the advises given, even though I have done a tons of launches over the course of my career
January 18, 2023
Product Launch done the right way
I had the joy of connecting with Mary at PMM Summit and in her podcast.
Super excited for this book to guide product marketers around the world from GTM -> communications -> positioning and messaging -> launch metrics and timing.
Much needed as PMMs focus on product launch done right!
Thanks Mary for sharing your wisdom and breaking down the key metrics for launch to truly measure what matters.
Highlights from the book
- The launch is a definitive moment in the life of a product and can often make or break its success.
- Go-to-market (GTM) is more than a checklist; it’s the strategy for how a company will target its customers with its value proposition and differentiation.
- You might not always need a launch. Make sure you’re asking the right questions before you jump into action.
- IF YOUR PRODUCT IS FOR “EVERYONE”, IT’S ACTUALLY FOR NO ONE
- Create Shared Goals: It’s hard to call a project successful or unsuccessful— without defining clear goals at the outset.The most successful teams set their goals together.
- Product positioning should be done in parallel to the product development, not after the fact.
And love this quote mentioned in the book - spot on for all product marketers!
“Most of us spend too much time on what is urgent, and not enough time on what is important.”
—Stephen Covey, author of The 7 Habits of Highly Effective People
I had the joy of connecting with Mary at PMM Summit and in her podcast.
Super excited for this book to guide product marketers around the world from GTM -> communications -> positioning and messaging -> launch metrics and timing.
Much needed as PMMs focus on product launch done right!
Thanks Mary for sharing your wisdom and breaking down the key metrics for launch to truly measure what matters.
Highlights from the book
- The launch is a definitive moment in the life of a product and can often make or break its success.
- Go-to-market (GTM) is more than a checklist; it’s the strategy for how a company will target its customers with its value proposition and differentiation.
- You might not always need a launch. Make sure you’re asking the right questions before you jump into action.
- IF YOUR PRODUCT IS FOR “EVERYONE”, IT’S ACTUALLY FOR NO ONE
- Create Shared Goals: It’s hard to call a project successful or unsuccessful— without defining clear goals at the outset.The most successful teams set their goals together.
- Product positioning should be done in parallel to the product development, not after the fact.
And love this quote mentioned in the book - spot on for all product marketers!
“Most of us spend too much time on what is urgent, and not enough time on what is important.”
—Stephen Covey, author of The 7 Habits of Highly Effective People
October 4, 2023
I'm just starting out on my product marketing career and I'm so glad I read this before I do a product launch! I now have an amazing framework to follow to ensure success (as much as possible). I'm going to keep coming back to this one whenever I have a launch!
April 30, 2023
More like 3.5
It’s a short read but a useful one
It’s a short read but a useful one
August 21, 2023
A good starting point for new product marketers or those who are new to launches.
December 2, 2023
Lots of practical tips and guides. Now to go and test them.
Displaying 1 - 8 of 8 reviews