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Mission: Intangible: Managing Risk and Reputation to Create Enterprise Value
In Intangible. Managing risk and reputation to create enterprise value , the author shares value-creating strategies for conquering headline risks and helping corporate executives, C-suite leaders, and business directors protect their most critical business processes.
Dr. Nir Kossovsky, chief executive of Steel City Re has spent the last 30 years helping companies increase, protect, and restore their intangible asset value. Dr Kossovsky offers convincing proof that protecting a company's intangible assets is an investment in reputation resilience and value creation. By reading this book, business leaders will obtain the knowledge and insights they need
Identify how intangible assets contribute to enterprise value
Build a business case for allocating resources to protect and grow intangible asset value
Manage intangible assets to create a competitive edge and reputation resilience
Mitigate risks that may reduce intangible asset value
Develop superior strategies for communicating value to stakeholders
Dr. Kossovskys insightful methods for managing ethical compliance, quality, safety, sustainability and security will help businesses compete successfully in a dynamic global economy.
Click here to read what experts are saying about Intangible .
Click here for ideas on how to use Intangible in a classroom setting.
Dr. Nir Kossovsky, chief executive of Steel City Re has spent the last 30 years helping companies increase, protect, and restore their intangible asset value. Dr Kossovsky offers convincing proof that protecting a company's intangible assets is an investment in reputation resilience and value creation. By reading this book, business leaders will obtain the knowledge and insights they need
Identify how intangible assets contribute to enterprise value
Build a business case for allocating resources to protect and grow intangible asset value
Manage intangible assets to create a competitive edge and reputation resilience
Mitigate risks that may reduce intangible asset value
Develop superior strategies for communicating value to stakeholders
Dr. Kossovskys insightful methods for managing ethical compliance, quality, safety, sustainability and security will help businesses compete successfully in a dynamic global economy.
Click here to read what experts are saying about Intangible .
Click here for ideas on how to use Intangible in a classroom setting.
228 pages, Kindle Edition
First published February 24, 2010
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