Franchising From The Inside Out

by Ed Teixeira

"Franchising From The Inside Out" is the ideal book for people interested in buying a franchise. This book will help the reader select and evaluate the franchise opportunity that's right for them. Buying a franchise requires a process that will maximize your opportunity for success. Prospective franchisees need to be aware of the risks involved in buying a franchise and not allow themselves to be swayed by sales tactics that offer unlimited opportunities. Written in an easy to follow format this book leads the reader through the entire franchise process. Unlike other books on franchising which cover a broad range of subjects this book remains focused on the important steps in buying a franchise. Written by Ed Teixeira a franchise expert who has dealt with over a 1,000 franchisees and was franchisee of a multi-million dollar franchise the reader will learn from someone who has "done it all." The chapters include information on the franchise selection process and how to obtain the appropriate information you'll need to make the right decision, information that only an "insider" would know. The reader will learn how to negotiate the important terms of the franchise agreement and how to utilize a franchise attorney in the most effective way. The chapters on "The Franchise Commandments" and "The Secrets To Success" provide an invaluable perspective to operating and managing a franchise. You'll learn about attributes that the successful franchisees share, based upon the authors real world experience. Exsisting franchisors and franchise attorneys can use this book to determine how a franchise company will measure up to the intense evaluation conducted by a franchise candidate. For those who want to find the right franchise opportunity for them "Franchising From The Inside Out" provides practical advice from a franchising expert.

200 pages, Paperback

First published January 1, 2005