Foundations of Business

by William M. Pride, Robert J. Hughes, Jack R. Kapoor

Foundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content, including up-to-date information about the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.

Genres: School, Business, Management, Textbooks

560 pages, Paperback

First published February 12, 2008

Reviews

[Cindy · Rating 3 out of 5]

This was the textbook for my Introduction to Business class. The book covers a LOT of information in shallow detail. It is laid out in a logical fashion, but is rather dry reading. I took the class as an online class, and there was no input from the instructor, just read the text and take tests, but I managed to get an A.

[Caleb Meyers · Rating 3 out of 5]

2 on research. 1 on logic. 1 on weight/aim. 1 on style. 0 on affections. 5 out of 10. This book covered the basics of how a business should be run. It was interesting, but leaned in a woke direction and was frustrating on a few important issues like that. Nevertheless, I would still say it was primarily helpful.

[Ashley · Rating 4 out of 5]

This book I did not mind so much. It was easy to read, easy to understand and presented things so simply that I wondered if it truly was a college textbook.
At times, I grew restless with the simplicity of the text, but being a full time student, I was just thankful for whatever small breaks that I could catch. The material was presented in a logical fashion, broken down under different headings and explained well enough that you got the general idea.
The text covered many topics and so it only skimmed over most of the major ideas, not much depth to some of the material, but when used in conjuncture with other texts in the same field, it makes more sense.

[Judith · Rating 3 out of 5]

This book is really geared to a student who needs a basic introduction to business. It's glossy with lots of boxes and it's easy to read. This was our textbook for BUS100 which I took after taking courses in economics and accounting, so it seemed almost too simplistic. (Yes, I should have taken intro to business earlier).

[Brandon Bellinghausen · Rating 3 out of 5]

Good introduction.

[Nicole Vidovic · Rating 5 out of 5]

Reading the 6th edition for my Business Principals class.