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Start & Run a Copywriting Business
Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.
232 pages, Paperback
First published June 1, 2005
17 people are currently reading
117 people want to read
About the author
Steve Slaunwhite
10 books15 followersSteve Slaunwhite is a bestselling author of books on marketing, sales, and small business success. He is considered one of the world's leading experts on copywriting.
His books include:
The Wealthy Freelancer
The Everything Guide To Writing Copy
Start & Run A Copywriting Business
The Complete Idiot’s Guide To Starting A Web-Based Business
Pricing Your Writing Services
A popular speaker at events and conferences, Steve's keynotes and presentations are as inspiring as they are practical. He has also created and delivered copywriting workshops for dozens of companies and is the owner of CopywritingTrainingCenter.com.
When not writing and speaking, Steve enjoys cycling and cross-country skiing -- which means he's bored silly in the spring and fall.
You can connect with Steve on LinkedIn, Twitter and Facebook
His books include:
The Wealthy Freelancer
The Everything Guide To Writing Copy
Start & Run A Copywriting Business
The Complete Idiot’s Guide To Starting A Web-Based Business
Pricing Your Writing Services
A popular speaker at events and conferences, Steve's keynotes and presentations are as inspiring as they are practical. He has also created and delivered copywriting workshops for dozens of companies and is the owner of CopywritingTrainingCenter.com.
When not writing and speaking, Steve enjoys cycling and cross-country skiing -- which means he's bored silly in the spring and fall.
You can connect with Steve on LinkedIn, Twitter and Facebook
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Displaying 1 - 9 of 9 reviews
March 22, 2022
The Thoughts and Notes on Start & Run a Copywriting Business “Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice.”
~ Wayne Dyer
The wealth of personal experiences, knowledge, and information in one place!
A remarkable and interesting journey through the path paved with stumbling stones and building blocks toward the successful career of a copywriter!
“Inspiration does exist, but it must find you working.”
~Pablo Picasso
January 10, 2019
Provides a clear view...
If you are wondering how to start and run your own copywriting business, get this book. Lots of details and sound advice!
If you are wondering how to start and run your own copywriting business, get this book. Lots of details and sound advice!
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November 10, 2021A little bit outdated, but some advice was helpful.
February 5, 2025
Outdated, but solid insights nonetheless. Inspired me to do outreach in new ways
January 19, 2016
Stop! Read my review.
Notice that I gave this book four stars. I mostly give three stars when I like a book. However, me liking a book, and that book being perfect,or horrible, are two different critiques. I try to account for both when I give a review.
This is an easy to digest book on what may be the most crucial element of the marketing industry-the words. A beautiful high-resolution picture of a desktop computer says nothing, and a picture isn't 1,000 words. A thousand words is a thousand words. Is the computer new? Is it coming in the fall. Does it have a SSD? You won't know, nor will you know what to do until the copywriters calls you to action.
I learned the best way to describe it as "[writing] marketing materials." Steve says that many will not know what you are talking about when you tell them that you are a copywriter. Hell, Google's spell-checker doesn't even recognize the word "copywriting." LOL SMH But, you should recognize the word, and Steve does an excellent job at helping the beginner explore its basic tenants.
Steve lists and explains what the job entails, for the freelancer. What you need to present, in order to be credible in the eyes of your prospect. He also describes the nuances that the interested reader, you, will want to know, such as what to do if your client doesn't want to pay. Or, what another industry pro thinks is most important for a begging freelance copywriter. Will you lower your price for a shoestring budget, or, charge the same as you would a Fortune 500 company? Steve tells you what he would do, all the way through.
P.S. He doesn't talk about what to do in retirement. And, this critique is based on what I learned from the book.
Notice that I gave this book four stars. I mostly give three stars when I like a book. However, me liking a book, and that book being perfect,or horrible, are two different critiques. I try to account for both when I give a review.
This is an easy to digest book on what may be the most crucial element of the marketing industry-the words. A beautiful high-resolution picture of a desktop computer says nothing, and a picture isn't 1,000 words. A thousand words is a thousand words. Is the computer new? Is it coming in the fall. Does it have a SSD? You won't know, nor will you know what to do until the copywriters calls you to action.
I learned the best way to describe it as "[writing] marketing materials." Steve says that many will not know what you are talking about when you tell them that you are a copywriter. Hell, Google's spell-checker doesn't even recognize the word "copywriting." LOL SMH But, you should recognize the word, and Steve does an excellent job at helping the beginner explore its basic tenants.
Steve lists and explains what the job entails, for the freelancer. What you need to present, in order to be credible in the eyes of your prospect. He also describes the nuances that the interested reader, you, will want to know, such as what to do if your client doesn't want to pay. Or, what another industry pro thinks is most important for a begging freelance copywriter. Will you lower your price for a shoestring budget, or, charge the same as you would a Fortune 500 company? Steve tells you what he would do, all the way through.
P.S. He doesn't talk about what to do in retirement. And, this critique is based on what I learned from the book.
September 16, 2013
What I like about Slaunwhite's prose is that it cuts out all the pompous mumbo jumbo and just goes straight to the meat of the intention.
He writes in a way that makes me want to write better.
I guess my only compliant is that I wish there was a more current edition. Feels a little bit outdated, but that being said, it's a great crash course in the basics.
I liked being schooled in better business writing with this book. I do recommend it.
He writes in a way that makes me want to write better.
I guess my only compliant is that I wish there was a more current edition. Feels a little bit outdated, but that being said, it's a great crash course in the basics.
I liked being schooled in better business writing with this book. I do recommend it.
May 26, 2010
This covers almost identical ground to Robert Bly's book. Slaunwhite has a few additional examples on how to write basic assignments like sales letters. Both are useful, but with all his appendices, I think Bly's may be more worth the money for a business owner in need of a reference book.
January 30, 2016
I really enjoyed this book. For anyone who is even considering a copywriting business - you have to read this book. Great work!
July 3, 2016
A little dated but still pretty good. Not much fluff. I do this stuff for a living and I still learned a few things
Displaying 1 - 9 of 9 reviews