Why Smart People Make Dumb Mistakes with their Money

by Kerry L. Johnson

MP3 CD Format Why Smart People Make Dumb Mistakes with their Money. This program explains why investors (possibly your clients) make such poor decisions with their money. Why do investors constantly chase returns? Why do they buy mediocre investments that underperform the indexes? Why do they leave their money in investments that lose money, yet are unwilling to sell until they increase in value? If you can understand your own behavior with money, you will become a much better investor and earn returns that will last your whole life. 1- How Overconfidence Bias creates poor investment decisions. 2- How the Endowment Effect stops you from selling bad investments. 3- How Sunk Cost Fallacy causes you to own investments until they are worthless. 4- How Status Quo Bias makes change more difficult. 5- How Framing and Anchoring motivates you to spend more. 6- The 7 steps in picking an outstanding financial advisor 7- The 5 critical concepts in creating a successful portfolio These are the concepts you you will in Behavioral Investing.

1 pages, Audio CD

First published May 23, 2015

About the author

Kerry L. Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York. Traveling 8,000 miles each week, he speaks on such topics as "How To Read Your Customer's Mind," "Management Magic: The new technology of leadership," and "Mastering the Art of Business Relationships."

He has been featured on CNN, and CNBC. Dr. Johnson has also lectured at Harvard, Oxford, Purdue and the University of San Diego.

In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "The Nation's Business Psychologist." He is the author of six books including, MASTERING THE GAME (Louis & Ford), PEAK PERFORMANCE: HOW TO INCREASE YOUR BUSINESS BY 80% IN 8 WEEKS (Prentice-Hall), WILLPOWER: The Secrets of Self-Discipline and his newest book, BEHAVIORAL INVESTING: Why Smart People Make Dumb Mistakes With Their Money. His quarterly newsletter THE WINNING EDGE, is read by nearly 100,000 professionals around the globe.

In the 1970's, Kerry spent two years competing on the International Grand Prix Tennis Tour. He played both singles and doubles matches against some of the world's top tennis players. In 1984, Kerry was recognized by the U.S. Jaycees as one of the Most Outstanding Men in America.