Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die

by Chip Heath, Dan Heath

Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies.

336 pages, Kindle Edition

First published February 11, 2008

About the author

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

Reviews

[Vanessa · Rating 4 out of 5]

Este livro ensina tanto que já o tinha lido ha uns 10 anos atras e decidi voltar a ler porque ele é sempre atual e inspirador.
Aprendo muito com o que leio nele, as histórias sao fascinantes. Nao dou 5
Estrelas apenas porque alguna conceitos se tornam repetitivos ao longo do livro.
Adoro a história do roubo do rim, o email das bananas devoradoras de carne, ou mesmo a sinceridade do professor de álgebra 'isto nao serve para nada, é apenas o exercício físico do nosso cérebro'.
Recomendo imenso!

[Rebecca Forster · Rating 5 out of 5]

Anyone who ever wants to get their point across to an audience and make it memorable needs to read this book. It is a straightforward - not simple - look at why certain ideas stick in our minds. It is essential for anyone in business - corporate or creative - to take to heart. I read this in one day and it has stuck in my memory since I first picked it up. Guess the authors know what they are talking about!