Enfoque revolucionário e atual dos problemas da estética e da teoria da informação, este livro é uma leitura obrigatória para todo aquele que, de algum modo, se ocupa da literatura, do teatro, da crítica, da publicidade, do design industrial e das artes plásticas, entre outras áreas. - As sucessivas reedições e o papel que desempenharam na formação e no debate de ideias, bem como na visão e na escritura de mundo que a antropologia, a semiótica e a tecnologia instituíram no Brasil como marcos e critérios de contemporaneidade, subscrevem em sua totalidade a leitura desta Obra Aberta que a editora Perspectiva fez e cuja validade esta nova edição, revista e ampliada, confirma plenamente.
Umberto Eco was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel The Name of the Rose, a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as Foucault's Pendulum, his 1988 novel which touches on similar themes.
Eco wrote prolifically throughout his life, with his output including children's books, translations from French and English, in addition to a twice-monthly newspaper column "La Bustina di Minerva" (Minerva's Matchbook) in the magazine L'Espresso beginning in 1985, with his last column (a critical appraisal of the Romantic paintings of Francesco Hayez) appearing 27 January 2016. At the time of his death, he was an Emeritus professor at the University of Bologna, where he taught for much of his life. In the 21st century, he has continued to gain recognition for his 1995 essay "Ur-Fascism", where Eco lists fourteen general properties he believes comprise fascist ideologies.