Renowned business strategist Kenichi Ohmae's path breaking ideas on the globalization of industries and products have made headlines in leading financial newspapers and business publications on three continents. Now, in this eagerly awaited book, Ohmae integrates and expands his much discussed concepts.
Ohmae explains that becoming an insider means nothing less than full membership in the indigenous business communities at each corner of the Triad.
a Japanese organizational theorist, management consultant, Former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3C's Model
A very influential book at the time that introduced the concept of the 'triad' of the EU, U.S., and Japan and suggested the need for global presence of MNC's in all three areas. Because of different technologies in each area and the need to gain economies of scale, firms need to be seen as almost 'local' firms in each area. Would be interest to see how his thoughts changed, for example by the time of 'the end of the nation state' ten years later, the author seemed to see a much more globalised world.