Business Research Methods [with Qualtrics Card]

by William G. Zikmund, Barry J. Babin, Jon C. Carr

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.

Genres: Business, Research

696 pages, Hardcover

First published January 1, 1984

About the author

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators¿ Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.

Reviews

[Megan ❀]

dnf after chapter 1

My prof said we don't need to read this anymore and hey, I'm not going to complain lol

[Asma Khan · Rating 5 out of 5]

nice book

[Fahed Al Kerdi · Rating 4 out of 5]

Moderate book. In case you want to cope up with the navigation of the chapters, you ought to be patient. Very boring and tiring content. But in the end, you simply need this book to be on your racks even after you finish your thesis.

[Ghulam Zakia · Rating 4 out of 5]

Good book for learning basics of Research.

[Nicole Vidovic]

Reading for my BUS 320 Business Research Applications class.

[Steve Goodyear · Rating 5 out of 5]

This is one of my favourite texts from my MBA. I got so much out of it and it covers the different aspects of business research so well—from understanding the problem/gap and identifying the research question; to research design; to writing research proposals; to the different research methods like survey design, interviewing, focus groups, observation, data collection, and causal experiments; to analyzing the results using statistical methods; to presenting the research findings in reports and presentations. It's written well, has a ton of great examples, and explains everything clearly.

[Brianna Olesh · Rating 2 out of 5]

As a reference book this is great for a student's shelf. I felt like I was rereading the same concepts throughout the whole book. I enjoyed the side quotes, but other than that the book is pretty lackluster.

[Abiy Temtime]

I want to read business research book

[Ruvin Cueto]

How can i open this??? Anyone??

[Sugandha Aggarwal]

good

[Sneha · Rating 5 out of 5]

One of my favourite books from my MBA. I would primarily recommend this book to any individual who is interested in Marketing Research.