Beyond the Niche: Essential Tools You Need to Create Marketing Messages That Deliver Results

by Kathryn Hendershot-Hurd

Beyond The Niche takes you step by step through the process of creating compelling and selling marketing messages. This book will show you how to break through the clutter and create marketing messages that CONNECT with your customers

173 pages, Paperback

First published January 1, 2006

Reviews

[Bob Hill · Rating 3 out of 5]

This book, which I purchased on line and downloaded as a PDF file, introduced me to Kathryn Henderson-Hurd, who knows more about marketing and promotion than I'll ever begin to know. Unlike many experts, though, she has a knack for expressing things simply and in terms even novices like me can understand.

If you have a significant business that needs a shot in the arm, this is a book for you. If you just want to know how to communicate better on the Internet, as I did, you'll find nuggets of pure gold, large and small.

I read this, called Kathy, and hired her to do consult by phone on how I could do better what I thought I was pretty good at already: communicating. I'm glad I did. It turns out that the world wide web, which makes so much so easy, also brings a jungle of new complexities and problems. Big-budget or no-budget, we all need to know about these and Kathy is a fine guide with years of experience and training upon which to draw. You'll see that if you read this book.

[Christine Mckaskle · Rating 5 out of 5]

I studied this book closely and learned so much. A real pleasure.