A good handbook on news writing, but with guidelines, personal tips and examples that go beyond its scope. This sentence probably sums up Rene Cappon's philosophy: By and large, though, the most effective journalistic tone in the '90s would seem to be the plain and unadorned. (p.58)
I learned that being concise and clear is extremely important for all forms of communication.
This short book is full of examples and Cappon's wit. He identifies common writing pitfalls and helpfully offers suggestions to improve them. He also advocates for simplicity, writing against the overuse of metaphors, cliches, redundant phrases.
Though not a journalist, I appreciated this book and will frequently refer to it for practical wisdom.